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Hearing about Klout.com? Is it showing up in your Twitter feeds, Facebook news feed, on Google+?

Klout is becoming bigger and bigger for those who want to know where they stand with their Social Media reach & influence.

So, what exactly is Klout? 

The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure:

  • True Reach: How many people you influence
  • Amplification: How much you influence them
  • Network Impact: The influence of your network

 

 

Basically your Klout score is a rough indication of how successful you have been in getting people to respond to and share your content online in the past 90 days and especially the last 30. In the past 18 months my score has increased from 47 to fluctuating between 69 and 71. An average score on Klout is 20 but if one follows the following list their Klout score shall rise quickly. But keep in mind the higher your Klout score goes the harder it is to keep making it rise, i.e.: Its easier to go from 20 to 30 than 40 to 50, and easier to go from 40 to 50 than 60 to 70.

 

  1. Create content that will get a response. Don't always talk about yourself. Ask questions. Seek advise. Get people to comment on your personal Facebook posts and retweet your tweets. Share PopCulture and industry news. Try to share breaking news as quick as you can. (scheduling content works better for me. I use HootSuite to schedule 80% of my stuff on Twitter and Facebook)
  2. Reply in some way to everyone who engages you publicly. Hopefully within 24 hours but at least within the week. Promote the people who reach out to you.
  3. Share liberally and give credit to the creator and curator of the content that you share. Part of sharing is following, friending and circling back. Put yourself in the mind and position of the other person. 
  4. Create at least some kind of content in automotive and publish it every day.This will brand you as an expert in automotive software & marketing. The sharing that you do will result in even more sharing of your stuff. Make sure you share each others content in sales.
  5. If someone compliments you or endorses you then allow and accept it. Promote it!
  6. Be 100% positive. Always. If possible be fun too. People go online to be inspired and entertained. Not depressed and bored.
  7. Thank your followers weekly. Create #FF (follow fridays on twitter), retweet your followers, +1 all your Google+ friends' posts, Like and comment on your Facebook friends.
  8. Be around at least a bit everyday. People will engage and share the content of those who they know will see that being done and people who they think will respond. 15 minutes a day is better than 10 hours on just one day a week

 

Klout.com can be used to track businesses too. 

 

 

 


Joe Little

Social Media Marketing Manager

@LittleJoeAtVin

VinSolutions.com

Office: 800.980.7488 X199

 

Views: 845

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Comment by David Brondstetter on July 8, 2012 at 8:52pm

Joe,

 

Thanks for the reply. Note that this is all in good fun and most people who know me well will tell you that I love a good debate. So, if you are going to take me literally on the "full time job" comment, then I would ask, "How long does it take you to come up with tweets about stars that you follow or companies you follow? And updates on Klout scores and retweets and tweets and reading others tweets (and that's just twitter)? I see a dozen plus throughout the day and that’s just on one social medium. Then I would ask how often you pick up your smart phone to check what's happening with FB, Twitter, Four Square, LinkedIn, blogs, and the list goes on. What time at night on average do you turn off your phone? What time at night do you stop tweeting or blogging etc? For me, I just don’t have time. It must be exhausting.

 

A full time job doesn't mean 8 hours stitching buttons at a textile factory. It means that it is always consuming some or most of your thoughts (at least that is what it means to me). That is why I tell people being the father of two small girls (1 and 3) is "a full time job". It consumes most of my thoughts; and most of my actions (whether it be work related or personal) are done with the back drop of what impact it might have on them. So, I will stand by my statement that it is a full time job if you want a high Klout Score, at least the way I define it. Of course, if you are Justin Beiber, you have two or three people handling it for you so you can do other fun stuff like punch out a member of the paparazzi (what's that dude going to tell his friends?). 

 

I am going to infer that "when we don't tend to understand something" is a polite way of saying that I don't understand it. I will acquiesce to that inference if you can explain how you understand it any better than I do. You are certainly better at it for sure, but I would argue that to be derivative of time versus understanding. Specifically, I would like to know what actions resulted from your "influencing" on which people, and what financial remuneration resulted from those actions for you, the brand you perpetuated the influence on behalf of, and the person you influenced. Once you are able to define that, then I would like to know the impact that the specific actions had on your Klout Score. If you can tell me that, then I would agree 100% and get on the Klout bandwagon right now.  

 

One of the points I am trying to make here is simple; I follow many of the same blogs, people, etc. that many of you on this blog follow. It's great fun when I have time to jump in and the post are both informative and thought provoking. There are some pretty good people here and on other groups and blogs yourself included. Getting back to my point, we are all pretty much consumers and re consumers of our own content. I saw and article about companies faking yelp that was sent to me via Twitter and email and LI not less than 10 times. Usual suspects sending same content to the same usual suspects and calling it “influence”. It reminds me of the quote from Zoolander where Mugatu says, “…Who cares about Derek Zoolander anyway? The man has only one look, for Christ's sake!  Blue Steel? Ferrari? Le Tigra? They're the same face! Doesn't anybody notice this? I feel like I'm taking crazy pills!...”. It’s funny if you’ve seen the movie and the context is obvious for those who have.

 

I appreciate that some people view it differently than I do. That's the great thing about living in America. I also appreciate the point-counter-point that is never absent from ADM topics. It is certainly entertaining for me, and much more fun than getting wrapped around the axle about my Klout score.

 

Wishing you well, 

 

David

Comment by Ralph Paglia on July 8, 2012 at 6:44pm

By the way, here's a link to Gary Weinberg's famous foodie blog that helped him secure a new job within ADP: http://goodgreasyeats.com/

Comment by Joseph Little on July 8, 2012 at 4:14pm
Great story Ralph.
Comment by Ralph Paglia on July 8, 2012 at 3:30pm

Joe - I have hired more than a dozen people to work for car dealerships in a social media marketing capacity... Although I have always checked their Facebook pages, blogs, Twitter accounts and YouTube, I have not checked their Klout and Kred scores, up to this point. Because of your article, I now think it is a good idea to at least look at these scores when considering a social media marketing manager for a car dealership. So, I will begin to check these indices. A good example of somebody who did a get a new job, a raise and a promotion based on his blogging ability is Gary Weinberg with Cobalt (an ADP Company). When I first received Gary's application for a Social Marketer position, I almost eliminated him from consideration because he worked for ADP Employer Services. Then, I saw that he referenced his highly popular Foodie Blog (Good Greasy Eats) which had become the second most popular Food related blog in the state of Arizona. Because of his proven success with his blog, we brought Gary in for an interview and the rest is history... He has since been promoted a couple times, moved to Seattle and is now one of the leading social marketing people at Cobalt/ADP.

So, maybe Gary didn't get a new mortgage from a bank for his social media prowess, but he did get a promotion, and a raise based on his social media marketing ability. I also know of several dozen other examples of people in the car business, at dealerships and at car companies who have been promoted and otherwise furthered their careers and income as a result of their social media marketing abilities and networking. So... Do Klout Scores matter? I would say that what they indicate, or purport to indicate certainly does... in a big way!

Comment by Joseph Little on July 8, 2012 at 2:44pm
So if the dealership is wanting to hire somebody to handle their social media marketing they should not or should look into someone who has a high Klout score?
Comment by Joseph Little on July 8, 2012 at 2:25pm
David, achieving a high Kliut score is not a full time job. When we don't tend to understand something we tend to fight against it. I remember 10 years ago when auto leaders said the Internet was not a place to sell cars. Funny how people change once they start understanding how it works.
Comment by Cliff Banks on July 8, 2012 at 11:14am

Can't trust journalists...

 

Nice job, Brondstetter.

Comment by David Brondstetter on July 8, 2012 at 9:33am

To put this all to bed on the "loan approval" comments, I spent a few minutes last night getting to the bottom of this. I emailed the reporter of the article. She sent me a reference link for the piece she did. Here it is: http://money.msn.com/saving-money-tips/post.aspx?post=072a2ffa-6072... . The article she sent me was from MSN, and not so shockingly, made no reference to a bank using Klout or Kred in the loan approval process. 

The "CredScore" screen grab that shows up in the ABC News video is linked to Movenbank which is the name of the "bank" the "reporter" sent to me as a bank that was using Klout/Kred for the loan approval process. So, I went to https://movenbank.com. No surprise, they are not a bank. And if you go to  the "About" section you will note a navigation option for "When We Will Launch". That's right, they are not even a real company, or at least one you could transact with today. They state they will launch sometime in 2012. 

So, the moral to this whole story is that you really can't believe much of what you read or see on the news. And don't worry, if you don't have a bunch of friends and business relationships that can retweet your content repeatedly, it's okay, as long as you pay your bills you are probably still going to get a bank loan. The bad new (at least for now), is those of you with a poor credit score probably aren't going to be able to blog yourselves into a new house and car anytime soon.

Comment by David Brondstetter on July 7, 2012 at 11:20pm

I'll caveat the following by saying I may be wrong, but I'm calling BS on the "loan approval" statements. I looked at the screen shot they flashed when making that statement and it looks anything but legit. This is just a prime example of why things like Klout are annoying, silly and generally as waste of good gray matter. I wish I could have the time back that I wasted looking into it. 

I'd much rather hire an employee who spend his/her time working, selling, etc. It appears that getting a high Klout score is a full-time job in and of itself and us mere mortals who've got a business to run will just have to settle for the standard room at the Wynn with a Ford Focus rental car and no back stage passes to CATS.

Comment by Ralph Paglia on July 7, 2012 at 5:08pm

Here is an excerpt from the article that Arnold referred to:

"Your online popularity is being ranked by websites like Klout and Kred and given a number. The higher your number, the more appealing you are to marketers.

“They believe these real world people can get the message out to their community and help amplify the message,” said CEO of Kred Andrew Grill.

Over the last two years, more than three hundred brands offered perks high ranking people, including Disney, Microsoft, and American Express.

“Free upgrades on flights to movie tickets, product trials. The perks run the gamut and the higher your score, probably the better the perk is going to be,” said social media expert Zena Weist.

But it's not only perks. Dating services use scores to match potential partners. Banks use it for loan approval, and even some recruiters are checking out the scores of job applicants.

“The score can be a benchmark if the job has something to do with social media. If you're connecting with people on the web, if you need to be influential,” said Weist.

So how can you raise your current score? Experts suggest you share your interests on Facebook and Twitter. The more re-tweets and shares you get, the higher your score will rise.

“Be more useful, be more relevant. Talk to your community,” said Grill.

Weist also recommends seeking out and following like-minded people online.

“That way they're going to share the information you put out and you can share the information they put out and all boats rise,” said Weist.

The experts also suggest to always be genuine with what you share.

“If you're the person who's all about the score, I mean, good luck. Good luck to you. It's never going to happen. So it's like, what needs to happen first, you need to be that real person first. And the score will come. It will follow you,” said Segedie.

As for Segedie and her family, they love the perks and are always on the lookout for more.

“If a contractor would call me and say, 'hey I'd love to remodel your house for free.' you know, that would be fantastic too,” said Segedie.

Experts say it's important not to get too obsessed with your score, which could go up and down daily.

Aim for long term growth instead and don't worry if your score seems low.

The average person's score is 20 out of a possible 100."

source: http://www.abc4.com/content/news/state/story/What-does-your-social-...

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