ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Website conversion is the key to all advertising, even that which doesn't take place online. Currently, retailers who previously focused their advertising efforts on TV, radio, print, and direct mail, must now also focus on driving leads to their website via tools like social media, and pay per click advertising. However, when it comes to sales, even top-notch internet marketing efforts cannot guarantee results.
Google has been exploring the topic of customer behavior and how people shop online. They recently released a study on the ZMOT or "Zero Moment of Truth" based on customer behavior. The idea is that the customer will engage all forms of digital media to research and select what and where to buy. Increasingly, more and more consumers are conducting this type of online research before they reach a decision. Therefore, it is essential for all businesses to understand the ZMOT and how it impacts their bottom line.