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In these articles I examined, respectively, how to value a social follower, how to measure the true cost of acquiring one and how to measure the productivity of your social marketing investment. For this installment, I have opted to share a great post from the prolific Jeff Bullas [edited and updated by yours truly].
Companies and brands have refined processes and systems for ascribing value to their physical assets and bricks and mortar properties but when it comes to the measuring of their online properties value there is mostly a big yawn.
We live in a knowledge economy where information is vital and critical to ongoing success as we transition to a post industrial age where workers don’t carry bricks but laptops, iPads and iPhones.