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If you have a traditional round robin system, where each sales person gets an equal number of leads, the best way would be to cycle leads to the people who are working that day. However, you may run into problems if the person is busy working a deal or if he takes an abnormally long lunch. Then that lead can sit in the queue waiting for a response.
You can also route specific leads to specific people.
If you have a sales person that despises autotrader, then it may be best to send those leads to a sales person who is excited about 3rd party leads. You can divide the leads by inventory type or make. Having one person only to handle used car leads, and another to only handle new car leads is a smart idea.
In the end, the best way to route leads is the one that gets the fastest, most thorough response.
Monitor lead contact ratios and response times. If you have a sales person automatically sending build sheets out on every car, he is wasting opportunities for you.