Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

What is the best subject line to maximize an open rate?

Personalization is the key. If you are blanketing the masses with the latest vehicle incentives, then you may have a hard time personalizing the message. However, if you are operating at a high-level of email proficiency, you are most likely sending smaller, targeted email blasts instead of the mass blasts from the past.

Successful personalized subject lines usually include the first name of the individual you are emailing. Most automotive CRMs have this capability, and you should be taking full advantage of it. The other capability most CRMs have is the ability to input the exact vehicle the lead is interested in, along the lines of “Brad, your 2008 Toyota Tundra information.” In my experience, after including the interested vehicle or a personalized name as a default subject line for the first response email to leads, our contact ratio went up 18%.

In the case of an email blast, some of the best open rates have been “Important information from Toyota.” A word of advice, you better make sure your email content matches the subject line, or you may be looking at a high unsubscribe rate. Make small, personalized email blasts with personalized subject lines to be effective.

- See more at:

Views: 42


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service