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What is Lifetime Warranty

What is it?
Lifetime Warranty is given to all retail buyers on all Asian imports that are 5 years or newer with less than 50,000 miles.  It covers exactly the same items as the factory Powertrain Warranty and your customers can service and repair at any licensed repair shop in the US and Canada - which effectively increases your market reach.
Lifetime Warranty is used as a Branding and Marketing platform that will drive more customers to your showroom, build more value for the customer, will drive more customers back to your service department and it is an easy Step-Sell for F&I - increasing VSC and PPM penetrations, works seamlessly with your existing finance product provider.  It is a profit builder for every department in your dealership.
To learn more about the Lifetime please visit our Website at: or visit us on YouTube to see the video and sample tv spots.
-Same Coverage as the Factory's Powertrain Warranty
-Customer's can service and repair at any repair facility in the US & Canada
-Only the Factory Scheduled Maintenance is required
-Magnusun-Moss Compliant
-Fully Insured, No contingent liability for the Dealer
-Underwritten by Great American Insurance company
-Used Vehicles up to 5 Years Old and 50,000 Miles on odometer qualify
-Unlimited Miles
-Unlimited Time
-Non-Transferralbe - Non-Cancellable
-Cost is a fraction of Factory Certified

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Tags: Advertising, Branding, Drive, Lifetime, Marketing, Proposition, Selling, Traffic, Unique, Warranty


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Comment by Rob Fontano on April 8, 2011 at 2:17pm
We've used the Lifetime Warranty in John Marazzi dealerships since its inception. John has always been a true believer in offering a unique selling proposition. It gives your sales people and BDC team something to talk about other than price, that builds value and credability.  
Comment by David Farmer on April 8, 2011 at 1:47pm

30 Second TV spot for Lifetime Warranty:

Comment by David Farmer on April 8, 2011 at 1:39pm

Here is a video that we provide dealers for their website to educate their customers about Lifetime Warranty:

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