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What Is Google's "Zero Moment Of Truth"?

What Is Google's "Zero Moment Of Truth"?

 

  • A BUSY MOM IN A MINIVAN, looking up decongestants on her mobile phone as she waits to pick up her son at school.

 

  • AN OFFICE MANAGER AT HER DESK, comparing laser printer prices and ink cartridge costs before heading to the office supply store.
  • A STUDENT IN A CAFE, scanning user ratings and reviews while looking for a cheap hotel in Barcelona.

 

  • A WINTER SPORTS FAN IN A SKI STORE, pulling out a mobile phone to look at video reviews of the latest snowboards.

 

  • A YOUNG WOMAN IN HER CONDO, searching the web for juicy details about a new guy before a blind date.

ZMOT is that moment when you grab your laptop, mobile phone or some other wired device and start learning about a product or service (or potential boyfriend) you’re thinking about trying or buying. I’m sure you know what I mean — you probably do web searches like this every day.


BUT...

 

  • Would it surprise you to know that a full 70% of Americans now say they look at product reviews before making a purchase?

 

  • Or that 79% of consumers now say they use a smartphone to help with shopping?

 

  • Or that 83% of moms say they do online research after seeing TV commercials for products that interest them?

 

Right-Click and "Save As" using this link to download the Google eBook "Zero Moment Of Truth": Google-ZMOT.pdf

 

Views: 264

Tags: ?, Google's, Is, What, Zero Moment Of Truth

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Comment by Sonja Griesbach on October 26, 2011 at 7:28am

Awesome!! I'm printing this out to show my staff!

 

Comment by Tom Gorham on October 24, 2011 at 4:44am
Great explanation. Thank you!

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