What Is Google's "Zero Moment Of Truth"?
- A BUSY MOM IN A MINIVAN, looking up decongestants on her mobile phone as she waits to pick up her son at school.
- AN OFFICE MANAGER AT HER DESK, comparing laser printer prices and ink cartridge costs before heading to the office supply store.
- A STUDENT IN A CAFE, scanning user ratings and reviews while looking for a cheap hotel in Barcelona.
- A WINTER SPORTS FAN IN A SKI STORE, pulling out a mobile phone to look at video reviews of the latest snowboards.
- A YOUNG WOMAN IN HER CONDO, searching the web for juicy details about a new guy before a blind date.
ZMOT is that moment when you grab your laptop, mobile phone or some other wired device and start learning about a product or service (or potential boyfriend) you’re thinking about trying or buying. I’m sure you know what I mean — you probably do web searches like this every day.
- Would it surprise you to know that a full 70% of Americans now say they look at product reviews before making a purchase?
- Or that 79% of consumers now say they use a smartphone to help with shopping?
- Or that 83% of moms say they do online research after seeing TV commercials for products that interest them?
Right-Click and "Save As" using this link to download the Google eBook "Zero Moment Of Truth": Google-ZMOT.pdf