Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

A big shout out to St. Louis based research firm Maritz and their recent "New Vehicle Customer Study" that confirms what I have been saying for over 25 years (and continues to this day) and that is simply that the salesperson at the dealership is what influences car buyers most.

"People buy from people", Chris Travell (Maritz Research) pointed out. Yes, social media is important along with all things digital and traditional. But the professional salesperson is the one that really rolls the sleeves up, goes over the vehicle, and makes sure the buyer has the right vehicle for them, their needs, and their situation.

Its about time the automotive salesperson got some love!

The Top 10 sources in The USA are:

1.     Salesperson at the dealership (21.9 percent)
2.      Family/ friend/ word of mouth (18.7 percent)
3.      Consumer guides (18.4 percent)
4.      Dealer’s/ manufacturer’s websites (8.6 percent)
5.      Third-party websites (6.4 percent)
6.      Automotive magazine reviews (6.1 percent)
7.      TV advertisements (4.0 percent)
8.      Dealer’s/ manufacturer’s brochures (3.2 percent)
9.      Dealer/Manufacturer-event (2.4 percent)
10.    Newspaper advertisements (1.7 percent)

Views: 136

Tags: digital, direct, ideas, list, mail, mailhouse, marketing, todd, vowell

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

Comment by Jason Manning on June 2, 2012 at 10:01pm
Trust sells cars and that is a people business. Salesmen handle and facilitate the Trust connections. The "Best Deal" out there is the deal that exudes Trust in every decision and act...hopefully, for a lifetime.

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. SEO vs. SEM - Are advertising companies taking advantage of dealerships?

Posted by Sarah Draley-Davis on August 13, 2008

3. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service