Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
I am writing this from the airport in Manchester, NH as I head back to Wilmington, NC. Hurricane Sandy has left her mark on the North Carolina Coast and is heading north for what forecasters think will be a huge event. I'll be glad if I just make it home today. Many of the homes up here are equipped with back up generators to handle loss of power issues. Stores were selling out of extra water and batteries as folks prepared for the worst. I think we can all agree this is just being smart.
Dealers, managers, and sales people tend to do this as well. They have back-up plans for sales if Plan A doesn't make the month that was expected. Funny though, no one ever really prepares for success. What if you did? What would you prepare for if your plan really worked? What would sales be like if the people you hired actually met your expectations? How would sales be if the vehicle choices were what the public was buying?
Two farmers were in their own fields in the midst of a drought. Both were men of faith and began praying in earnest for rain. One of them continued to prepare his fields for the coming storm while the other simply prayed. Which one do you think God blessed with rain? Obviously, the one who was prepared to receive it. Are you prepared to receive the success you've planned for? All you have to do is ask, "What if this works?"
Please send any comments to firstname.lastname@example.org . Dealer inquiries are also invited. Check out my books on sales, management and leadership on amazon.com. Dealers and Vendors, ask about pre-order discounts on "Auto Sales For Dummies.
John Fuhrman is the Senior National Trainer for Carolina Automotive Resource Services, a unit of The Dealer Resource Group. He and partner Anthony Bartoli have announced that they have been chosen to write "Auto Sales For Dummies," with publisher, John Wiley & Son. When your dealership needs amazing results hiring new people, visit http://www.thedealerresourcegroup.net. Our trainers are ready to show you our "WOW!" factor. (c)2012 by John Fuhrman - Permission to reprint this post in its entirety, including contact information, is hereby granted.