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Many people really don’t know exactly what a Public Relations firm does. The common answer is “write press releases,” but I can guarantee you public relations firms do not sit around all day and just write press releases (or at least good ones). So what, exactly, do we do?
As defined by the Public Relations Society of America, Public Relations is all of the following:
That’s all well and good but HOW do we do all of this?
A good public relations firm will leverage its relationships and networks to gain a client exposure through all avenues available in free media; which includes the writing of press releases, pitches and speeches.
It will assist clients with promotional campaigns, media interviews, and help mitigate damages in a company crisis.
It utilizes social media as a means to help craft your company’s personality and gain exposure to your existing audience, as well as to penetrate their networks.
It assists clients with content writing, from something as simple as a compelling product description, to something as complex as an in-depth article for publication.
And, most importantly, it will craft compelling stories and use them to get your company maximum attention by leveraging influencers and their media contacts. There are many public relations firms in existence and you should be careful when selecting one. Make sure that they are in tune with your industry and “get” your company voice….
Oh, and do more than just write press releases.