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Three things in life are certain: Death, Taxes, and Website Bot Traffic.
The good news is you can do something about that last one. Advantage Dealer Services recently partnered with Orbee, an online analytics company, and their Automotive Website Traffic Quality 2016-Q3 Report cited that Bot traffic and ad fraud cost digital advertisers $7.2B in 2016 and that 40% of paid digital advertising in the automotive industry consisted of bot traffic.
Get the free report here: https://orbee.co
So what can you do about it? Orbee says, "You can start a conversation with your advertising vendor by asking them:
They also suggest reviewing your Google Analytics stats (if you have an account):
Brian Pasch of Automotive Marketing Now (CBT News) discussed the benefits of identifying bot traffic here: https://youtu.be/B2m-E2c_M04
Starting in May 2017, every Advantage conquest email campaign will use the Orbee platform to offer proof of quality traffic via our eCampaigns.