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It is a fact that the way you communicate with your customers has changed. There is no such unilateral communication in which only the advertiser spoke. Now the consumer is attracted to the brand that gives him space to "talk". In this scenario, the advantages of digital marketing are increasingly evident, and it gains more and more space, becoming a great ally of your business.
But, after all, what is digital marketing?
Digital marketing emerged in the 1990s, initially only as a mere nomenclature for defining internet advertising that was just beginning to emerge. In the following decade, however, the concept gains strength as well as new resources.
Today, and according to forecasts that are maintained for the coming years, digital marketing is essential for any company, including those selling luxury watches like Omega Seamaster Aqua Terra or Breitling Navitimer, that seeks to grow and approach its customers or consumers.
But, what is digital marketing really?
In a quick definition we can understand digital marketing as the set of activities that a company develops in the online environment in order to consolidate the brand image, attract new customers and build relationships.
Among the many strategies that make up this universe are SEO, Inbound Marketing, Marketing Automation and Content Marketing.
In this article we will discuss the advantages of digital marketing in a broader way, exploring its solutions and benefits. Prepared?
Digital Marketing Solutions
The work proposed by experts in digital marketing has the main objective of solving company problems facing:
- Difficulty developing and testing your products or services;
- They are with low sales results;
- They can not create good marketing campaigns;
- Do not stamp your mark;
- Low customer satisfaction;
- Little engagement in your content or campaigns.
If your company faces some of these difficulties to gain space in the digital market, digital marketing is the best investment for your business, either by hiring a specialized company or structuring an area for it internally.
Advantages of Digital Marketing
We list below some of the advantages of digital marketing to show how much it has to offer your company.
- Convey a message - talking to your customer will be possible. Do not leave doubts about your product or service is one of the ways to excel in the digital world.
- Great reach - there are no boundaries to advertise your business on the internet. Your campaigns can travel the world to get exactly to your real and potential consumers.
- Customer Information - With every marketing action taken to attract customers, more information can be gathered about you.
- Target audience - here's one of the great secrets to the success of digital marketing: being able to draw very assertive profiles of your customers before you structure and run your campaigns.
- Real-time settings - unlike TV campaigns and print media, for example, in the digital world you will follow everything almost simultaneously. You'll have the content metrics published and from there you can make the necessary adjustments to improve your results.
To achieve these advantages, there are specific digital marketing tools to be explored.
Digital Marketing Tools:
- Blogs - a tool that requires little financial investment, but can adopt several levels of content;
- Videos - dynamic way of presenting your company and its products;
- Webinars - a format that can combine courses with tutorials on how to use your product;
- Social networks - the most used to build relationships between brands and people;
- E-mail marketing - strategy focused on capturing customers;
- SEO - improves your position on search engines;
- Media play - are the banners or balloons that are on news sites, for example.
These are the most used. For each of them there is a strategy and language more suitable to be explored. Therefore, having a team that knows how to develop them is fundamental.