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We know that adding live chat to your dealer website is a key means to boost sales, and adding website text can boost it even more.
While website SMS Text or text-to-chat sounds like an easy add-on, if you're handling chat in-house or using a vendor there are still pitfalls.
First, the same response delays that plague dealer chat are still a risk for text. An operator needs to respond within 7 to 10 seconds to ensure a quality experience for the shopper. Once the conversation begins, the operator needs to be well-scripted to help the website visitor accordingly, but - more importantly - collect quality lead information to follow-up with the shopper. While the interactive capability of website chat can still make it a better choice for shoppers, there are some notable advantages of text that should not be ignored. These include:
Every visitor to your dealership website is a potential sale, and finding ways to initiate a conversation and connect with them is the key to boosting conversions – and sales. Don't ignore either live chat or text in your digital solution - as long as it is a quality experience for the car shopper.