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Webinar: Attracting Car Buyers With Practical Digital Technologies

EDITOR'S NOTE: This looks like a great opportunity to learn some of the best social media listening tactics and the tools required from the advanced social media "Big Data" team at IBM... This is rapidly emerging as the most effective way for car dealers to identify "In Market" new and used vehicle shoppers who are located within your dealership's local marketing region... On a Real-Time basis!

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Attracting the Next Generation of Car Buyers
Through Practical Digital Technologies


March 4 at 11am EST
Busy? Register anyway and watch the recording at your convenience!

The challenges facing automotive companies are becoming clearer with each passing year. One of these emerging challenges is a new breed of consumer that embraces a breadth of digital technologies such as mobile and social. Yet, as found by IBM's recent C-suite Study, automotive companies encounter daunting prospects as they try to use the very technologies needed to engage today's automotive consumer.

For example, IBM's study found that nearly three-quarters of automotive companies do not have an integrated digital-physical strategy, nearly two-thirds lack a cohesive social media plan and more than half have had difficulty measuring ROI.

During this webinar, IBM experts in social and digital marketing strategy will cover:

  • Examples, based on IBM experience, of how automotive companies are successfully deploying digital to create a differentiated experience;
  • A live demonstration of a social listening tool that automotive companies are using to gather real-time feedback from consumers;
  • An overview of how the common challenges to implementing a digital strategy can be mitigated and even avoided.

Sign up for this webinar to find out how IBM can help you better hear your customers!

Presented by


Jeff Hood
Partner, Smarter Marketing
IBM Global Business Services
Guy Stephens
Managing Consultant
Social Customer Care, IBM Social Business Center of Competence
Phil Nussel
Online Editor
Automotive News

Copyright © 2014 Crain Communications Inc. All rights reserved. 1155 Gratiot Avenue, Detroit, MI 48207

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Tags: Attracting, Buyers, Car, Digital, Generation, Next, Practical, Technologies, Through, of, More…the


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