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Web 3.0 Tools and how they might apply to your business

Web 3.0 is all about recommendations, free services, intelligent (semantic) searches, and information that’s no longer random data, but tailored, highly intuitive and delivered in real time. Identifying some broad trends that dominate the new crop of Web tools and services which are in tune with the next generation of the web - Web 3.0 site and how these applications may impact your business.

Mobile applications have long been aimed at giving subscribers information specific to their whereabouts, but now we’re seeing even more intelligent ideas. is a new one this year that blends our love of social networking with location-based services. It’s has been described as a ‘social compass’ as it detects not only where you are on the map, but also pinpoints your mobile friends in the vicinity. Loopt is US-centric at present, but the company says it working on looping up Europe. I personally have become a fan of FourSquare and I've gotten many associates addict to it.

Now imagine a time when your dealerships departments start to make offers and services based on the number of people in area and their location to the store.

“Have 5 dinner and a test drive openings on the new Cadillac CTS until 7pm who wants em’”

“4 service openings oil & filter change $9.95 and a free wash in less than an hour”

“Loopt special free oil change before 10am on Saturday”

Now imagine these customers telling their Loopt and FourSquare friends where they are and what they're doing, basically sharing the offer, growing your dealerships network and customer base.

Maps: Google street map hit the news early this year with its controversial drive-by views of people’s front doors and people themselves. But, Google doesn’t have a monopoly on innovative mapping. is about people mapping everything from great hiking routes to off-piste ski runs or and wine tours, and it’s mapping the world.

Now imagine with listing services like and AutoTrader start to mash up these mapping services with the listings so I can where the cars are in perspective to the customer and how many each dealership has.

Personal organizers: There’s no shortage of web services aimed at helping us organize our lives. However digital our way of living, a lot of us still print out paper when we travel, particularly on & solves your travel paper trail by being your ‘personal, full-service travel assistant’. They compiles your itinerary, from transport modes to dinner dates, and adds in weather reports, suggested local attractions and more. They are worth a glance if you travel and have a busy agenda; useful too for family holiday plans.

Now imagine integrating one of these into your website

Planning a trip? “click here” route, mark interesting stops, share your adventure through our Loopt or FourSquare mash-up. “Oh by the way for that distance trip here is a suggested vehicle check up list. We have available times to take care of this for you so you trip is all it can be”

Collaboration: is a useful resource for anyone in business seeking latest thinking on an area of interest and reading it in succinct, generally well-put-together PowerPoint slideshows that are rated and commented on by users. operates in the same field, but is a ‘Cloud’ computing application at its best. It lets you create, collaborate on, share and store a slidedeck on the Cloud (their remote server), so you can access it anywhere in the world.

Now imagine setting up a group of slide shows to adjust our clock in your car, connect your Bluetooth phone, use the onboard navigational system, the list goes on a virtual online, easy to use, at your own pace and accessible from your phone vehicle help file!

Audio: Everyone loves audio-visual on the web, so it’s little wonder that this area is seeing new applications each day. Two that seem to fill a market gap are and Songkick tells you where your favorite group’s next gig is based on your music library. It’s called the world’s biggest concert database, and let you ‘never miss a gig again’. Meanwhile, is billed as a kind of ‘twitter for music’ as it lets you create a social network based on your music choices and recommendations.

Now imagine finding good local bands and having them play at your dealership on a Saturday and outdoor concert if you will. Picked up by these services and notifying their network of the event, then mashing that up with Loopt or FourSquare for even more network and now you’ve got a party.

BONUS check out MySpace for good local bands that will probably play for little or no money just for the exposure and make sure you Tweet it a good chance it will be picked up by local news.

Social Media Intermediaries: There’s now an ever-growing range of tools to help us make sense of, filter and manage our Twitter world., which is billed as a search engine for ‘tweets’. With millions of people adding content each day, the Twittersphere is a morass of information and comment, some useful and some useless. Tweetag helps you search tweets for trends. It also edges towards Web 3.0 semantic search by offering up a tweetag cloud and organizing search results according to whether other Twitterers have ‘re-tweeted’ - in a sense seconded - an idea.

Now imagine using this service to pick up on customers that need help with everything from finding a car to roadside service, how far would it go if you caught a tweet from a customer stuck on the side of the road near your dealership and you provided assistance faster than AAA? (idea from my freind Chirs Brogan @ DriveingSales last year)

Also using to see keyword trends will help you tweet offers that place high in search ranking as Google and other search engines go real time with links to Twitter and Facebook status updates.

These are just a few observations, I am sure there will be much cooler things to come.

Larry Bruce (@pcmguy)

Views: 170

Tags: CRM, Post-click-marketing, automotive, bruce, click, dealership, internet, larry, marketing, post, More…sales, sem, seo, site, web


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Comment by Ralph Paglia on January 19, 2010 at 11:06pm
Great post... I have been using Loopt on my iPhone since last May and actually find several others to be more useful, but I have also become a big fan of and use it at least once a week. There are several others that I have a love hate relationship with... Such as and I have been fired from Mixx a few times, but I keep going back like some sort of jilted lover that won't take no for an answer... But, is a true gem and I enjoy using it... Here is a link to a few other Web 2.0 and 3.0 properties I find various degrees of usefulness from:

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