Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

We need to change the way we do business to survive. This is the age of internet and consumers are knowledgeable

Views: 65


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Comment by Ruben Kazantsev on December 5, 2009 at 1:10am
The bad part about this is that consumers 1000's will watch that video and will think twice about walking into a dealer so will kill an already weak market. And the Brit I thought he was funny and yes he is doing it for the cash doing it to help the consumers is a bunch of BS he didn't have a problem tricking the consumer to purchasing the car he couldn't afford but now that sales are down every where in the world he is looking for other ways to make money.
Comment by Todd Vowell on December 4, 2009 at 6:22am
This is just pathetic. So we are going to send in our roving reporter (Undercover camera snaps, music and all) to “ L.A.” of all places to reveal the TRUTH about the car business and the dirty tricks they play on people? Forget the other 70,000 Dealerships in 49.5 states across America (And the other 700 in SoCal). Let’s just focus in on the biggest, by far most competitive market in the country. I just can’t believe this.

I have personally traveled to over 1,000 dealerships across this GREAT Country in 42 States and can tell you first hand this is a bunch of crap. Edmunds should be ashamed. Go to a Ford store in Fayetteville, Arkansas or a GM store in North Carolina. You will find nothing but professionals.

Yes there are bad seeds in the car business. Is that really news? Name an industry that doesn’t have bad seeds. What about a Jewelry store? What about a Furniture store? You talk about scam…

I would like to see ALL the video Edmunds didn’t post. I will bet there were good people with integrity that were cut out because it didn’t fit the story. Just pathetic.

P.S.- Is Edmunds a non-profit company? How much money have they earned from this “Report”? Will they post it on the Internet?

I won’t even comment on the Brit. When asked why he “wrote the book”, he said he did it for the consumer. Excuse me, he did it for Quid!


Comment by Ruben Kazantsev on December 3, 2009 at 9:02pm
There is the magic word TRAINING and I agree 110% if they get the right training then they are fine the problem is the most dealers are looking for a immediate result. So paying a top sales guy or paying a consultant to come in and train the guys well most dealers see that as a immediate loss of money and can not look pass today to see the benefits of training as a processes meaning its become away of doing business not just a one shot deal. And believe me one thing buyers hate is untrained salesmen and it doesn't matter if he has a suite and a tie or a tattoo on his neck.
Comment by Ralph Paglia on December 3, 2009 at 8:45pm
Also... During my ten years of selling cars and sales managing SoCal dealerships, I made numerous trips to places like "Las Colinas" to bail out sales people on Fridays so I would have floor coverage on the weekend... And, if you are familiar with Las Colinas Detention Center in Santee then you could tell me something very specific about those sales people!
Comment by Ralph Paglia on December 3, 2009 at 8:41pm
I see the untrained sales people all the time, but in California you have to get a "Professional License" in order to sell cars, which is enforced quite strenuously, and if you have any felony convictions, the Dealer has to post an insurance bond in order for you to get your CA Automotive Sales License. There must be at least 100 automotive professionals working in Arizona because they lost their CA License due to getting a drunk driving (502), busted for forging a customer signature, found at fault in a California CA investigation, and lots of other things... So, if this so called investigative reporter thinks dealers are hiring gang bangers, then those gang banger-wannabe fakes have him fooled. Most REAL Gang Bangers in SoCal have as many arrests as they have tattoos... And, those arrests mean they cannot get a California Automotive Sales License... Unless, the dealer is positing an insurance bond, and those are VERY expensive!

I think that there are a lot of people in SoCal that others would define as "Gang Bangers' because of their mannerisms and lifestyles, but these are just people within a segment of society that talk and dress like East LA gang members... What I call "Gang Banger-Wannabes".

I am not saying they should be selling cars, but heck, even Gang Banger-Wannabes need to buy cars and especially need financing so they have something to drive to their jobs at Best Buy, TGIFridays and Frye's Electronics... Oh yeah, and to their sales jobs selling Nissans, Hyundai's and Toyotas... (But not Hondas).

With some training, coaching and mentoring I have personally seen these Gang Banger-Wannabes become top producing salespeople that worked for me in Phoenix. So let me ask you this... What do you do when one of these Gang Banger-Wannabes, who has become a top producer after a year of coaching, comes to work with a big set of Red Lips tattooed on their neck, 75% above the collar line when he's wearing a tie?

Yes, that happened while I was at Courtesy... Except he was one of those that could not get a CA Auto Sales License.

Comment by Ruben Kazantsev on December 3, 2009 at 8:15pm
I didn't mind the British sales guy he is a good sale man but the one thing the undercover sales guy said that they have gang bangers working is kinda true in ALOT of dealers in southern CA. What dealer principles are doing is paying less to get salesmen that have no business in the automotive industry and the end result is well you get what you pay for. The veteran or educated salesmen are being left behind because they want more money than the kid who has ZERO experience in the industry and dealers are losing allot of sales as a result of untrained salesmen.


But ya the HOT coffee was funny
Comment by Ralph Paglia on December 3, 2009 at 7:37pm
Reciprocity.... I've used that, but REALLY hot coffee to keep customers around longer? the Brits are Brilliant. "Park that new car next to the crappy "banger" you drove in with..." You gotta love the fact that Brits use similar techniques to us Yanks... But, asking the wife if she wants to stay at the dealership during the demo drive? Not in America, that one's a deal breaker!

The mystery man desk manager? Most American sales people actually do get a desk manager... Which I still believe is a good thing, no matter what you are selling, if it is negotiable, a good desk manager is priceless.

All in all, the Brit car salesmen seem a little squirrelly to me... I wonder what buying a car in Italy is like?

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service