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Was Mazda's Decision To Brand With The Dr Seuss Lorax Character A Mistake?

 

A Mazda commercial posted on YouTube has been generating dozens of negative comments.  You can watch the Mazda CX-5 Commercial for yourself.

Did this cross some sacred line?

 

I would love to hear what ADM members have to say about this.

 

What Consumers Are Saying

 

 

Here are a couple of highlights:

 

"This is a terrible example of greenwashing and it makes me sick. I pity Dr. Seuss who must be rolling over and over and over in his grave."


"You do understand how they're using a story about the importance of environmental awareness to sell a fossil fuel car, right? This ad is laughing in the face of Seuss and everything he stood for by writing The Lorax."

 

 

"are you people f****** serious

ITS CALLED ADVERTISEMENT

this is sure as hell not the first car company to utilize a movie to advertise their new car and vice verse

honestly you people acting like its the ending of the mother f****** world just because its a dr. seuss movie

just like calm this s*** down all of it"

 

Are consumers over reacting?

Views: 186

Tags: loraz, mazda, mazda CX-5 lorax commercial

Comment

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Comment by Brian Pasch on February 26, 2012 at 2:42am

Elizabeth, I did miss that and thank you  I will read that now.

Comment by Matt Tucker on February 25, 2012 at 6:45pm
Sorry- sending from phone - *Subaru most of the negative posters are driving.
Comment by Matt Tucker on February 25, 2012 at 6:44pm
Being part of a dealer group w/ 3 Mazda stores, I wondered the same thing when I saw those comments on YT. However, Mazda has been suffering with brand recognition since they stopped using the whisper "zoom-zoom" so I guess even negative mention is still garnering them brand awareness.

The funny thing is, that the 2013 CX-5 has the highest rated epa fuel economy of any suv in america, including hybrids (35mpg), so it is more 'enviromental' than the Subaru most of the negative posters write about.
Comment by Brian Pasch on February 23, 2012 at 1:07pm

That is way too funny Keith!!

Comment by Keith Shetterly on February 23, 2012 at 12:43pm

Well, I think ******** and ***** but also *******.  And that's all I'm going to say about that.

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