Professional Community for Car Dealers, Automotive Marketers and Sales Managers
WARREN HENRY AUTO GROUP SELECTS THE DIGITAL DEALERSHIP SYSTEM
MIAMI, FL (June 20, 2013) – Warren Henry Auto Group (warrenhenryauto.com) is pleased to announce the selection of the Digital Dealership System (digitaldealershipsystem.com) to provide digital signage and kiosk services throughout its dealerships. The Digital Dealership System is the premier digital signage company for internal marketing on screens and kiosks throughout car dealerships. The Warren Henry Auto Group will roll out the system in its nine South and Central Florida franchises, including Infiniti, Land Rover, Jaguar, Lamborghini, Volvo and Motor Trend.
Digital Dealership System’s custom designed, high-definition digital system will integrate the Warren Henry Auto Group message on customized kiosks and signage utilizing multiple screens throughout the dealership. These new systems will market Warren Henry’s branded message on digital media signs while increasing the awareness of store products, services, specials and market position to new and existing customers throughout the dealership.
Todd Katcher, Managing Partner at Digital Dealership System says, “Warren Henry Auto Group is an iconic South Florida that understands the value of marketing to their existing customer. We are thrilled to partner with their amazing team to provide custom digital signage and kiosk solutions throughout their stores and special events.”
The objective of this new partnership is to digitize Warren Henry’s dealerships, increase customer engagement in the brand and lead the way to enhanced in-store marketing through signage and kiosks.
Erik Day, Vice President and CFO of Warren Henry Auto Group states, “This is an advantageous relationship that will ultimately further expand our reach to clients in our dealerships and have consistency in message. The Digital Dealership System offers a customized solution that offers a unique solution for multiple brands. We are excited about the opportunity that the partnership creates to enhance our brand, our image and our market as we roll the solution out to each of our dealerships.”
As part of digitizing the dealerships, each Warren Henry Auto Group store will add multiple touch-screen kiosks to highlight inventory, services and programs including the Warren Henry Advantage. Digital screens throughout the dealership will enhance the branding message while complying with manufacture marketing standards. The customization options included with the Digital Dealership System signage solutions help meet the needs of all stores with systems based on dealer need instead of template design.
Warren Henry Auto Group and the Digital Dealership System will be working together for the foreseeable future as signage and display systems become more integrated into the dealership marketing.
About Digital Dealership System
The Digital Dealership System is the premier digital signage solution for car dealers offering customized Digital Signage and interactive touch-screen kiosk solutions for the Automotive Industry. Headquartered in West Palm Beach, FL and founded in 2008, the Digital Dealership System strives to digitize dealerships through digital signage. For more information, call 800-841-7084 or visit http://www.digitaldealershipsystem.com
About Warren Henry Auto Group
Celebrating their 37th anniversary, Warren Henry Auto Group is headquartered in Miami, Florida with nine South and Central Florida franchises including Warren Henry Infiniti, Warren Henry Volvo, Warren Henry Jaguar, Fisker Miami, Land Rover North Dade, Land Rover South Dade, and Lamborghini Palm Beach. Warren Henry Auto Group’s corporate office is located at 20860 NW 2nd Avenue (Hwy. 441) in Miami. For more information on Warren Henry Auto Group, call 888-856-3113 or visit www.warrenhenryauto.com. . For more information on Motor Trend Pre-Owned Center of Broward, please visit www.MotortrendBroward.com.
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