Wanted: Marketing help from Luxury dealers!

I cannot say enough good things about ADM, especially in times like these!

Our dealership has just acquired the Lincoln brand and I am looking for some words of advice...help...?

We are a Ford dealer and Lincoln is a "luxury" brand---I am excited to get on this journey and helping build our brand but after meeting with our rep, I am a bit nervous/scared to mess this up lol.

I would love to network with a couple of folks who handle internet marketing and social media for Lincoln and any other luxury brand.  It seems that there isn't AS MUCH "free to do as we please" room and would just appreciate some tips and words of wisdom.

Should we make a separate account for our social media sites?  Would you suggest creating a "Landing Page" that lets our customers choose whether to go to Ford OR Lincoln? Can we or SHOULD we advertise for Lincoln on our Ford sites? I don't think we can advertise for Ford on our Lincoln sites---or can we?

I'm studying up on the Lincoln brand and the experience in itself is completely different than Ford, as is the customer you are reaching out to.

Thank you in advance to all who reach out to me about this topic!

I truly appreciate it! :)