Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
At the 2012 Digital Marketing Strategies Conference (DMSC) we will be having a series of pre-event contests to add a little "spice" to the conference. The winners will be announced on the grand stage of the Monte Carlo theater on February 1st.
Since the conference will feature five "hands on" video workshops, we decided to add a contest to recognize the passion and talents of dealers across the US and Canada who use video to merchandize their dealership.
$2,000 Video Walk Around Contest
This will be a great contest to focus dealer's attentions on the important of merchandizing their new and used cars using video.
Dealer employees can submit a video walk-around that features themselves in the video.
The car featured can be new or used, but the person in the video must be a current employee of the car dealership.
The videos will be judged by an industry panel that includes Rob Fontano, Brian Pasch, Paul Potratz, and Renee Stuart.
Videos will be judged based on the presenters ability to communicate the features and benefits of the car and the ability of the video to capture the attention of the viewer.
Video can be submitted starting November 2, 2011 and the last day for submission is January 15, 2012. The videos must be recorded during the contest window, so old previously posted walk-around videos are not allowed.
Winners will be announced on February 1st at the 2012 Digital Marketing Strategies Conference in Las Vegas.
You will need to load the video up to your YouTube Account before submitting the video. You will need to have the YouTube Embed Code for the submission process. Once accepted, every contestant will have their own video profile page with a unique page URL.
Contestants can share their page with their friends. We will encourage members of the automotive community to watch the videos and add their comments on the videos that are submitted.
This will be a fun contest so spread the word and encourage the dealer community to get engaged in video walk-arounds as an important part of their Zero Moment of Truth marketing strategy.