Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Automated direct mail solutions drive cost-effective customer engagement, prospecting and retention
Overland Park, KS – February 8, 2013- VinSolutions announces the release of three automated direct mail solutions that help dealers cost effectively maintain consistent, meaningful outreach with customers and minimize their worries about missed follow-up and prospecting opportunities.
“Our new AutoPrint, AutoProcess and AutoMarketing solutions blend the latest customer data-mining and print-on-demand technologies to give dealers a more cost-effective, fast and worry-free way to reach their customers and prospects,” says Brian Skutta, vice president and general manager for VinSolutions.
“Our solutions take dealership direct mail to a new level—one where every in-the-moment or planned mailer leaves the dealership on time and on-target, for less money,” Skutta says. “For the first time, dealers can know with confidence that their customer follow-up and outreach happens when it’s supposed to.”
“VinSolutions has made my process for direct mail to customers and prospects about as hands-free as you can get,” says Corey Hoover, Vice President of the Midway Motors Auto Group, McPherson, Kansas. “Our BDC (business development center) and sales staff are thankful the first task they have every day doesn’t include printing, sorting, signing and mailing letters.”
The VinSolutions direct mail solutions integrate with a dealer’s customer relationship management (CRM) system. The integration, in conjunction with VinSolutions’ fulfillment services, allows dealers to automatically generate and send mailers as key customer milestones occur. In addition, dealers can proactively mine their CRM for emerging sales and service opportunities, and instantly create individualized mailers to capitalize on them.
VinSolutions will be featuring its AutoPrint, AutoProcess and AutoMarketing solutions at this week’s National Automobile Dealers Association convention in Orlando (Booth #828). Here is a brief look at each solution:
AutoPrint: This on-demand solution offers nightly printing and fulfillment of mailers. Dealers can use this to generate and send full-color, first-class windowed letters to sales and service customers as follow-ups or invitations to in-dealership visits.
AutoProcess: This solution mirrors a dealership’s preference for planned mailers that meet key customer milestones—a recent delivery, a birthday, lease renewals, service reminder, etc. Dealers can configure AutoProcess to automatically identify customers in their CRM and mail postcards or letters as these milestones occur.
AutoMarketing: This solution is geared for the do-it-yourself dealer who wants to proactively mine their CRM and market to create and tailor mailings targeted to current customers and in-market prospects. AutoMarketing offers pre-set mailing templates and third-party data overlays to efficiently generate and send postcards with current and prospective customer offers.
“Direct mail works best when dealers can tie their message to a meaningful customer moment and measure the outcome,” Skutta says. “Our automated solutions ensure this well-timed outreach and necessary measurement takes place every time.”