Automotive Digital Marketing

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There is a new partnership in town…..adding video to your web site. It’s not all that new, but the point is that the amount of activity involving video has risen dramatically over the past 12 months. Almost 1/3 of all content on the Internet is video. YouTube was 5th in the number of unique visitors….over 83 million. (Feb. 2009)

Do you need video? Aside from the aforementioned statistic, video will help to entertain and educate your client. Dealerships spend incredible amounts of money for SEO, SEM, etc. to bring people to their web site. They spend big bucks for a site that is professional, stylish, and easy to navigate. Why not spend a little to add professional video and have the client spend more time on your site?

We all know that anywhere between 85 and 95% of consumers begin their car shopping online. When people arrive to your web site, you have the opportunity to begin building a relationship. People will buy from someone they trust. If your website is welcoming, informative and user friendly, they will be more likely to spend additional time on the site. The more time they spend on your web page, the better the chances of getting them to visit the store.

Video can be used to build the level of trust between the dealership and the client. Let’s face it, there are many people who are intimidated by going to “the dealership” – whether to buy a car, or have service performed. They think they will be taken advantage of. I can here them now…..”I’ll end up paying too much”….”They’ll take advantage of me”…..”They’ll try to sell me something I don’t really need”. A well made video can allay these fears and be a call to action.

Video can be informative and entertaining. It has the power to connect emotionally with people. Given the choice between reading an article and watching a 2 minute video, which would you prefer? Most will choose the video!

Video will help convert a prospect to a friend. Some people might use the word “customer”, or “client”, if your dealership is really savvy, “guest”. Disney has been using that term for decades. I like the word “guest”, but ultimately wouldn’t it be great to take the relationship to the next level….one of friendship – friendship built on trust and understanding of the others’ needs?

Our company, Wheels Video, can assist you with all your professional video needs.

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Tags: SEM, SEO, crm, customer, internet, management, marketing, service, training, video


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