Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Victory by Inches: The Key to Auto Dealers’ Sales Success in a Social World

Social media is an increasingly relevant marketing tool for auto dealerships. Its ability to engage consumers where they socialize today -- and then pull them into the showroom -- is a growing reality.

However, social media at your dealership doesn’t mean much if the sales team is forgetting the basics – those foundational socialization steps known as the road to the sale, customer follow up, and prospecting the household for additional opportunities.

Soliciting friends and followers via Facebook, Twitter or dealer review sites is valuable, but it must be secondary to personal engagement on the showroom floor. As it has always been, selling cars is a process of engagement.

Sales victory is earned by capitalizing on every inch of opportunity. Selling has always been a social process. Dealerships who embrace a culture of selling sociability:

  • Engage every customer and are intentional about building value into their product
  • Recognize every communication and encounter with customers as part of a social engagement opportunity to boost retention and win new business from customers’ friends and families
  • Pursue every up consistently – and re-engage socially with unsold customers to win back two-thirds of them and close between 40 and 70% of them


We have just released a new eBook: Victory by Inches: The Key to Auto Dealers’ Sales Success in a Soci.... It shares how dealerships create social selling cultures and convert more shoppers into buyers, whether coming into the store after visiting your website, viewing your Facebook page, getting referred by a friend, or because the store just happens to be in a convenient location.


 Victory by Inches: The Key to Auto Dealers’ Sales Success in a Soci... can be downloaded for free at: If you are at Digital Dealer 13 stop by our booth # 817 and pick up a free print copy, October 23-25, 2012, Las Vegas, NV.

Views: 86

Tags: 13, CAR-Research, CARXRM, CRM, Customer, Dealer, Digital, Kelly, Management, Patrick, More…Relationship, XRM, media, social


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service