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Vice President of Digital at Tier10 Marketing Discusses The Evolution of Automotive Digital Marketing

Vice President of Digital at Tier10 Marketing Discusses The Evolution of Automotive Digital Marketing

Posted on March 28th, 2012 by Dealer in News

Ralph Paglia, vice president of Digital at Tier 10 Marketing, is sharing his expertise with automotive dealers and managers on the evolution of automotive digital marketing and where dealers go from here.

Ralph Paglia will share insights gained from 20 years of designing, implementing and managing digital marketing strategies and tactics for car dealers. He will provide you with an overview of lessons learned that allude to critical mistakes being made by many dealers today.

He will also review with you dealer best practices specific to selecting software tools, deciding what should be managed in-house versus what and when it is better to outsource. He will provide you with access to multiple online tools, reporting and tracking systems, as well as multiple free and low cost resources that you can begin using before you return to your dealerships.

You will learn how to apply tracking systems to Key Performance Indicator (KPI) measurement points that make managing a dealer’s digital marketing strategy easier and simpler for dealers and general managers. You will also learn how to use these same KPI measurement and reporting techniques to make recommended budget allocation changes that will help your dealership realize a stronger ROI from your total marketing investment each month.

You will be provided with access to download a proprietary Excel spreadsheet file that you can use to make media allocation recommendations based on Paglia’s unique “Budget Cascade” automated calculations derived from minimum budget requirements and maximum effectiveness peaks within each digital and offline channel.


What will you learn and what action items will you take back to the dealership?

1. How to create a Google Adwords account for the dealership.

2. How to download and complete the Digital Dealer Self-Assessment document.

3. How to download and apply the Digital Marketing Budget Optimizer tool.


Ralph Paglia has 20-plus years of leadership in information technology enabled automotive marketing strategy and tactical implementation. Widely known as the outspoken director of Digital Marketing at ADP Dealer Services, Paglia is now vice president of Digital at Tier 10 Marketing. He is also the founder and editor-in-chief of America’s leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking among marketing professionals working in the car business. Paglia has presented critically acclaimed workshops at each of the 11 previous Digital Dealer Conferences.

A 12th Digital Dealer® Conference & Exposition Featured Speaker: Ralph Paglia presents:  The Evolution of Automotive Digital Marketing – Where Do Dealers Go From Here? A brief overview of the last 10 years, where the ‘State of the Art’ for car dealers stands today, and where the most successful dealers will get their competitive advantage tomorrow…

We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital. 

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Tags: Automotive, Digital, Discusses, Evolution, Marketing, President, The, Tier10, Vice, at, More…of


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Comment by Ralph Paglia on March 28, 2012 at 3:47pm

Diane and AJ - Thank you very much for the positive commentary... Your appreciation is the fuel that powers my motivation engine driving these presentations.  As much as I love selling cars, I really, really do... I have learned over the years that helping people become very successful in the car business is a rewarding experience beyond even the joy of making deals (for me).  Today I got a phone call and voice mail from Ron Daly, one of the Daly Twins who I worked with in Phoenix a few years ago.  His message is that the stuff I taught him 5 years ago works better today than when we worked together... Of course, we all know why... He has had 5 years of practice to master the techniques he is referring to!  I love the car business and the people I am privileged to work with that are in it.

Comment by Diane Anderson on March 28, 2012 at 2:19pm

Ralph's sessions are ALWAYS a MUST attend! Having "been there -- done that -- kinda guy", attendees will leave the session armed with usable take-away's that can be implemented when you get home. Ralph's mission has always been to provide information to help each of to be better at what we do. What 'would' we do without him? What an advocate for our business. Thanks Ralph for all you do!

Comment by Aj Maida on March 28, 2012 at 1:11pm

Get there early unless you want to be in the Bob Uecker seats!!!! Always a packed house and for good reason. Same thing that gets us ranked...Good Quality content.

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