Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

According to Black Book data, used vehicles model years 2008-2012 overall depreciated -1.4% in December, slightly better retention compared to the -1.7% rate in November. Domestic cars depreciated -1.6%; import cars were -1.3%; domestic trucks were -2.0%; and import trucks were -1.0%. Average pre-recession depreciation is historically between -1% and -2% monthly.

For all of 2013, total vehicle depreciation was -12.8%, a marginal slide from the -12.4% depreciation in 2012.

Compact SUVs led all segments with the strongest monthly retention at 0.1%, the only segment to finish with a positive change. The best-performing car segment was the Full-Size Cars at -0.8%.

Compact SUVs finished December with an average wholesale value of $16,248, a -6.7% change from year-ago levels ($17,418). Vehicles in this segment include the Jeep Wrangler and Nissan Xterra.

Full-Size Cars finished December with an average wholesale value of $12,715, a -15.4% change from year-ago levels ($15,029). Vehicles in this segment include the Chrysler 300, Toyota Avalon, Chevrolet Impala, Buick Lucerne, Nissan Maxima, and Ford Taurus.

Full-Size CUVs led all segments on the decline with a -3.3% depreciation during December. The average wholesale price for this segment finished at $19,941, a -16.9% change from year-ago levels ($24,004). Vehicles in this segment include the GMC Acadia, Buick Enclave, Ford Flex, Lincoln MKT, Audi Q7, Cadillac SRX, Chevrolet Traverse.

After having strong retention for most of the year, the six segments with the weakest retention during December were all trucks: Full-Size CUV (-3.3%); Mini-Van Cargo (-2.4%); Mid-Size SUV (-2.3%); Full-Size Passenger Vans (-2.3%); Passenger Mini Vans (-2.3%); and Full-Size Cargo Vans (-2.1%).

“Truck segments had a strong year overall but saw more retention turbulence in December,” said Ricky Beggs, Editorial Director at Black Book. “While new-car sales brought more trades back into the market, a large number of older-model trade-ins kept later models’ wholesale demand strong for dealers to replenish inventories at wholesale.”

Views: 38

Tags: black, book, car, cars, used, values, vehicles


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service