Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values.


Value and Values. Two different things.


Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and these are values that any organization or dealership can adopt to improve their dealership’s efficiency as well as their company culture.



As an agency we communicate on behalf of our clients to consumers. It’s the most important thing we do.



The world moves quickly. Google, Facebook and other technologies move exceedingly faster than the automotive industry does. What are we doing to keep up without changing for change’s sake?


Coat of the Armadillo

Thick skin applies just as much to digital strategies as it does to communicating in real-time, whether that be with managers, colleagues or consumers. The car business can be stressful. Good interpersonal relationship skills are imperative to maintaining happy employees and customers.  



Look for the repeatability of an event and a way to improve the event in the future. One of the most watched events, the Super Bowl, contains elements of consistency from our perspective. Each year there’s a host city; there’s a halftime performer, and there’s two teams that play. Sure those things might be different--but the process for the NFL remains the same.



It’s a   out there. How do we recognize our environment and gain an edge for our dealer clients?



Focus first and foremost on customers. Respond quickly. Be the “now” part of a “now” business and be results driven.



The largest generation of current consumers choose businesses that support what is important to them. What is your dealership doing to “give back?” Our charity of choice is the SPCA.


At the dealership we can spend so much time working on the value of the products and services  we provide that we can lose sight of our values. Knowing both will help you hire, attract and retain more of the right employees to help you take care of your customers.

Views: 42

Tags: Google, SEO, advertising, algorithm, automotive, dealership, marketing, search


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

2. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service