In this economy i am running into dealers and clients that are hurting, its a never ending circle. I get calls from dealers all the time that are interested in cutting out expenses, and how they should go about it. When it comes to your marketing in this market you have to be pro active, you have to be on the ball. In an instance your strategy may need to change.
I received a call a few months ago , from a new client, hey Phil i thinking of cutting out this particular ad source, what do you think? he asks.
I look at some of the trends i have been seeing in his region and they tell me go ahead cut it out, I look at his reports and I say hold it. This is his number one ad source and he is thinking about cutting it. His breakdown of cost per lead was less than $1.00 per lead. he received over a dozen hits on it a day for the last week we had been tracking it. His average call duration is just over 3 minutes.
We put this source on hold for a few more weeks and the results were the same at the end of the first 30 days we went back and analized his results.
After 30 days we starting cutting some of the ad source with limited to no results, After the first 90 days we turned his 30k a month budget into a 18k month budget and we didnt lose any results.
These results were obtained simply by using the tracking capabilities of our software. Our next step with this client is to start reviewing the calls and reporting back to them how their performance is over the telephone, If we can reduce an ad budget almost 50% in 90 days what could we do with their Customer Satisfaction and not to mention their call to appointment ratio.
Give me a call I would love to speak with you on how we can help you maximize your ROI and get you moving in a more positive direction.
Regional Sales Manager