Automotive Digital Marketing

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Using Your Site To It's Full Potential!

Many of you know that are Subaru dealers, that Subaru is now using as there website provider. "THANK YOU" I can not stand the Cobalt sites. Anyway the purpose of this blog is to find out if you Subaru dealers are using your new site to its full advantage. is calling there new platform 6.0 so there has been some major changes vs the 5.0 platform. Bob Baker Chevy Subaru has been using for over 4 years now and I have to say I am Pro Dealer .com.

On the new 6.0 platform there is a section when you are editing your website, you can now ad a page to your site! This is really cool, because they have made it very simple for you to ad a page, almost like a microsite with your own content, maps, youtube videos and much more. I added three new pages to my site today it is so easy. The first thing I did was made a page called Subaru Car Deals, which alot of you know I have a MicroSite called What I did was used a iframe code put it into my new page called Subaru Car Deals and POW there it was. I put this page in the main navigation under specials, so when customers click on the new specials link it will take them to this page. The purpose behind this was when I edit my MicroSite page, they will show on my main subaru page! Click Here To View.

Here are afew more examples of some ad on pages under the Inventory tab in the navagation

2009 Subaru Forester

Subaru Impreza WRX/STI another frame in of one of my MicroSites

Subaru TV

If you are not taking advantage of these options on you new site, you are wasting your money! Keep in mind every time you create a new page it will help with your optimization.

Tip: I would name your new pages based on keywords!!!!

Views: 95

Tags: 6.0, cc5,, optimization, websites


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Comment by Drew Davies on June 12, 2009 at 2:18pm
I've put into over a dozen stores. Every single time I am pleased. The bend over backwards to accommodate with personal one-on-one service, and offer a robust, feature-rich, solid technology platform.
Comment by Paul Thompson on March 1, 2009 at 7:04pm
I had a Subaru dealer as a client when they had the Cobalt website. It was the worst website platform I've ever worked on (and I've worked on many of them). I think it's great that Subaru got off it and went with It sounds like it will be a good move for them. Now, if General Motors would just get off of Cobalt! Don't they realize how bad their sites are? Are you and I the only ones that recognize this?
Can I give you a couple friendly pointers regarding the new pages you're creating?
1. Set your type in the same colors and fonts as the rest of the website. It will look more professional.
2. Put your You Tube videos in at their original size or reduce them proportionately.
Congratulations on the new website platform. Looks like you're having fun with it!
Comment by Alvin Newton on February 27, 2009 at 5:20pm
Subaru Dealers please give me your feedback on the new 6.0 platform from
Comment by Alvin Newton on February 27, 2009 at 5:20pm
Is anybody out there using the new 6.0 platform?

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