Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
It might be difficult to sell cars using Groupon, but selling the services your Dealership provides would be a piece of cake.
A Subaru Dealer in Seattle recently did Full Car Details for half price while a Ford Lincoln Mercury Dealer in Kansas City did a Brake Inspection, Tire Rotation, Charge System Test, Multipoint Inspection and a Car Wash for 66% off.
The days of clipping coupons out of the Sunday Edition are coming to an end thanks in part to social sites like Groupon. Dealerships nationwide are using Groupon to provide group coupons (hence the name) on products and services. And there are a couple of ways Car Dealerships could use Groupon to promote their brand.
Automotive Dealerships can promote themselves to Groupon’s massive email database by offering exclusive one day service specials, but there’s a catch. Groupon’s Group Coupon’s only go live if a minimum threshold is met by consumers. In smaller markets that number would be around 10 while in larger cities that number can be much much higher. This means at least the minimum threshold needs to be met before a group coupons go live. And consumers are only charged if the minimum threshold is met.