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Using Facebook to generate more Automotive Leads

You don’t waste your time when you use Facebook for your business,your using it to build your business - Facebook is here to stay.If you arean auto dealership, you need to learn how to use these platforms to generate more auto leads. The best part is that it’s not very difficult to use, however, it requires proper social media strategy to meet the goal.

One of the most amazing aspects of using Facebook for your auto dealership is that you can easily study your competitors by watching their Facebook activities, followers and much more. Once you have the idea about your market, you can set up your marketing strategy accordingly.

Make an easily accessible business page:

Your business page should be well informative. This is the first thing you need to consider. Always focus on information your customers need to knowabout your dealership. There are many Facebook business pages which are not probably fleshed out, and this is the most common mistake.  Things that you must include in your auto dealership page are:

  • Address and landmark.
  • Phone number.
  • Email address.
  • ‘About Us’ description.
  • Service and product description.
  • Direct links to your website.
  • Dealership open hours.

Use pictures wisely:

If you want to generate genuine auto dealer leads, you need to focus on everything that builds a trustworthy image of your business online. The foremost thing is to choose your images wisely. To begin with, use a proper image on your Facebook display box and banner. Use your logo on every image that you will be posting on your news feed. Try to avoid posting irrelevant images.

Take some ideas of the kind of pictures you can post:

  • Take pictures where all youremployees are standing in front ofa new vehicle or greeting customers.
  • Images taken when the dealership first opened, or some collection of vintage cars.
  • Post promotional images.

Post Facebook reviews:

Facebook reviews are important and almost 85% of consumers trust online reviews as a part of building their purchase decision. Therefore, make a habit of asking for reviews from your customers. Since Facebook is expanding its review wings with other channels such as Yelp, twitter and Instagram - you should use allthese platforms to your advantage. It’s important for you to follow-up all the reviews on different channels.

Share content regularly:

When you use Facebook for your business promotion, you must share relevant content regularly. A business page with inconsistent quality content never attracts online users. Car dealerships having more engaging and click-worthy posts generate more traffic to their website. Use content such as explainer video content, infographic, image content, blog posts and client testimonials.

Keep in touch with the followers:

Facebook is all about connecting and meeting new people. When your business generates followers it’s your responsibility to keep in touch with them and make them feel that they’re valuable.Because most of your potential online clients are within your new followers. Make your content interactive so that they can find a reason to engage. Always respond to their comments and questions as soon as they post on your content.

Hire an agency:

If you do not consider your social media a full-time responsibility, you will never stay ahead of your competitors. If you want to get the most of your Facebook page, you need a dedicated team working for your business page. The agency will be responsible for maintaining your social media activities and generating auto leads.

If you want to know more about using other social media platforms for auto dealership, please visit-


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Tags: Automotive, LeadGeneration, LeadProviders, SubprimeAutoLeads


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