Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Car Dealers on the internet these days have a wide array of scopes to promote and grow their business if they only keep an open mind and know the hows and whats of the industry because digital marketing is a trend that is here to stay.
This latest trend also requires that you build a strong business brand value online through various categories such as search engine optimization, search engine marketing, content marketing, social media marketing, pay-per-click advertising, affiliate marketing and email marketing. As an entrepreneur, it is important that car dealers understand the effect these various methods of SEO will have on your business.
How to give your site the required boost
Even just having a website of your own will simply not cut it and it is only just the first step. There are other factors involved such as ranking on search page and traffic to the website. These things will together ensure that your site stands out from the crowd and lands on the top search on search engines like Google and draws in human traffic or organic traffic because that is what you should be aiming for in the first place. Paid traffic may give you an initial boost, but that effect won't sustain as people tend to put their trust more on sites that gain a top position through the organic way. Also, Google has recently changed the way the world used to be regarding online marketing. So now it is also important that your website is mobile friendly because of most of the today's generation access the internet through their smartphones and apps.
Digital marketing trend
Today's entrepreneurs know about digital marketing, but the problem is that most of the time if not always, they end up having pre-conceived notions about SEO that they have things figured out and that it will automatically take care of itself. They put too much trust in the "magical" power of SEO alone most of the time and hope that it will overnight give them mass visibility and market domination. SEO is a complicated process, and Google algorithms are one of the most unpredictable systems there is. So unless you stay updated all the time it is highly unlikely that you will get the desired results.
There are some ways that search engines can work, namely on-site optimization and on–site optimization.
In this process, it ensures that your website will be received well by visitors as well as search engines. You can achieve this by putting in the right keywords, phrases, Meta tags and descriptions on the page of your website. Google then determines on how to rank your site based on these data. This is what we popularly knew as SEO or search engine optimization.
Another great way to gain a higher rank in search engines is to use external methods. But like SEO this method can't be done on your website. Google tries to organize the sites in a way that it thinks is appropriate and places them according to importance as it sees fit. The sites' importance is judged by backlinks or how many other sites are linked to it. So it is advisable that you link many sites and also that it appears on a larger platform and favorite blogs. This will boost up your position.
SEO lets you sort of bypass your competition on search engines like Google and helps you gain more traffic by putting you on top search. With a good SEO, you can be sure of getting more organic traffic than ever before. Now it is a complicated and tedious method, especially, when Google keeps updating its algorithm now and then.
Firstly, in recent times, due to its updates, Meta tags are no longer indexed in Google as they used to be before and thus these simple texts that usually come along with the link to the search results when someone searches for similar products won't be helping you land up on top search. That doesn't mean you should abandon this altogether but just make sure to include a compelling and relevant description with it. Also, the numbers of inbound links won't be helping you anymore in giving your site the top priority that you seek. Page rank and keyword preferences also have changed drastically. Now it's quality over quantity and Google prefers that you give relevant keywords rather than just a bunch of random keywords to increase the number.
White-hat SEO is a proper optimization, and black-hat SEO is quite .... Even though both may give you great results, the latter one is likely to put you in trouble in the long run by banning you on online platforms so it is better to steer clear of it as your brand’s reputation might be at stake.
Black –hat SEO methods include keyword stuffing, use of invisible text, creating fake pages and page swapping while back linking, keyword analysis and link building are white-hat SEO that you should be using in the first place.
The opportunity to build your business is unlimited in today's digital marketing world, and you should take full advantage of it as an entrepreneur. For this take help from professional SEO partners if necessary. But make sure that the companies themselves have their SEO prioritized. Also, those who guarantee you 100 percent success are the ones you should stay away from. As these algorithms are complicated as they are and keep changing. So it is impossible for anybody to understand them completely. But companies like Ary Rosado SEO Agency will help you build your business in just that way that you get value for your money.
Author bio: Sujain Thomas is a contributing writer at Ary Rosado SEO Agency and is a known face online due to her various famous works on social media marketing and is currently working to help young entrepreneurs build their business online.