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Use Social Media to Educate Consumers (and possibly blow their minds)

The days of businesses focusing their efforts on entertaining their fans on social media are behind us… at least they should be. Today, people expect more out of businesses. They expect to be shown things that they don’t normally see from their friends and family. If they follow a business, they aren’t looking for that business to post funny cat pictures or memes. They get enough of those already.

One of the most popular things we posted this week was on a car dealer’s Facebook page. It wasn’t a hot concept car or a restored muscle car. It wasn’t some local attraction or hometown hero. It was a picture of power outlets. Thankfully, these weren’t your standard power outlets that come in most vehicles. It was the uniqueness of the console that made the post so popular.

Most people aren’t used to seeing the sort of power that this particular vehicle had available:

When you have an opportunity to show your customers something they might not know about your product, you’re being useful. You’re delivering what they want a business to deliver to them in their feeds. In this case, it worked out and received strong sentiment from fans and friends of fans alike, receiving over 100 likes and getting exposed to thousands of local potential customers. Just because something is common knowledge to you doesn’t mean that it won’t have the “wow factor” to your customers. Show them the goods! You can blow their minds with some of the neat features your products have to offer.

Views: 597

Tags: Cars, Consumers, Customers, Education, Features, Posting, Social, Social Media


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Comment by Alexander Lau on July 8, 2013 at 6:14am

For those of you not using HootSuite to manage your Social Media, I'd definitely give them a second look.

Comment by Louie Baur on June 21, 2013 at 2:16pm

That looks awesome Roosevelt!

Comment by Roosevelt Gist on June 21, 2013 at 1:51pm

we focus on very detailed walkarounds doing just what you said. take a look at this 2014 Fiat 500L

Comment by Louie Baur on June 19, 2013 at 7:53pm

Totally Bill!

Comment by Alexander Lau on June 19, 2013 at 7:01am

Agreed Bill. Drink the kool-aid at your own peril.

Comment by Bill Cosgrove on June 19, 2013 at 6:57am

When dealing with others we cannot and should not assume anything. In marketing we must always be questioning another´s point of view.

Comment by Alexander Lau on June 18, 2013 at 6:29am

I'm sure there are plenty of other Twitter conversation sniffers out there, but I thought I should mention it, since it has an Automotive component.

Comment by Tom Gorham on June 17, 2013 at 4:52pm

On the mark Louie.  Thank you!  A great Facebook post too.  I'd just like to add that we can be educational, fun, and friendly all on the same Facebook page... just like we are here on ADM... ;-) .. most of the time. 

I think the phrase "social means social" was overused and became a cliché, but it's not entirely wrong all of a sudden.  It may have been overkill in order to get hard-driving, always-on, marketing-minded car people to loosen up and stop using their Facebook page as a giant billboard or banner ad, or worse, as a chance to get email addresses they can spam to. 

Part of the attraction to a company on Facebook is expertise, but part is fun, clever, or engaging.  Thanks again for a thought-provoking article!

Comment by Louie Baur on June 17, 2013 at 4:52pm

I try to be consistent with the message Alexander. I agree NeedTagger is pretty cool.

Comment by Alexander Lau on June 17, 2013 at 12:06pm

Short and sweet and on the mark, per your usual self Louie! Have you seen NeedTagger and it's option for Automotive?

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