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Use it or Lose it. Local Business Listings


You may remember Ralph had a blog post a while back about Google Local Listings and how to set one up. I was totally amazed that there hasn't been even one reply to that post.

Picture this..... You're the owner of XYZ automotive in beautiful Miami Florida. You're living the life, sunshine beating down on your beautiful tan skin, feeling the wind caressing your arm in your bright guards red convertible. As you pull up to your massive new car dealership with the large palm trees waving in the cool Miami breeze you notice a small white sign, the sign reads, closed.

What? Well, you spent 600k per year on the company that said they had your back when it came to the internet, but they forgot one small thing. Well, 3 actually, Google, Yahoo and Bing Local Business Listings. So... Why are they so important? Well, statistics show that 87% of users who get directions to a store on Google local, BUY!

So that makes it important right. But we can still wait on that. No, you can't. Seems the people who claim and optimize their local listings first, tend to keep their rankings. So if you claim your listing before someone else, you may get a higher ranking and it's harder for them to knock you off. But there's more. I know a very large dealer who had their listing highjacked, and pointed to a competing dealership. It's been 4 weeks, and we're still trying to get the listing back, and not to toot my own horn, but I probably know more about local business listing SEO than 99% of the so called experts.

What does this mean? It means you're probably missing at least 100,000 in gross per month in sales. Another 3-50 in parts and service and that someone is taking this from your pocket. Optimized correctly, you can have a huge jump in productivity in just weeks. FYI.. It normally takes 30-60 for a business listing to settle in its ranking. Huge fluctuations and even disappearance of the listing happens during that time. So if optimized incorrectly, it can take 2 or more months, to correct. So get it right the first time.

The graph below shows an actual Honda Dealership's local listing. Probably the best known dealership in a Metro area and their listing didn't even come up for "Honda Dealer" in the Metro area previously. They were losing approximately as much as 60 people per day looking for a Honda Dealer in their Primary Market Area. Is this happening to you?


Next Week, I'll talk about negative customer reviews on your business listings and what you can do. If you have any questions or need advice on setting a local listing up, feel free to contact me on ADM.

Ken Nix

Views: 1

Tags: automotive, bing, dealer, google, local, seo, yahoo

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