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Use Geo Targeting to Leverage Your Dealership

There’s more to internet marketing than just creating content and ads and posting them on your website. Without geo targeting your efforts are wasted. What’s geo targeting? Geo targeting is the method of determining the location that a website visitor is at, thus providing the visitor with results based around their area.

There are several ways that users geo target their searches, including city, state, region, the designated market area, and zip code. These methods can be mixed and matched with your ads and content. Google and Bing determine which results and ads to serve based on a variety of location cues, including search terms, the physical location of the searcher, and the viewed domain.

Basic geo targeting is set within the meta data of your website.  Simply go to your settings and adjust your location.

To expand your geo-targeting, consider localizing your content. This means that you should tailor your website, landing page, bids, ads, and social media to be as localized as possible. Reference local happening and community events. Single out specific areas and make individual landing pages and ads as necessary.

Think about it, why would you market to people far outside of your area? Create local interest, ensure local search results, and traffic to your site and into your showroom will increase.

To learn more about localizing your content, view the KPA Dealer Webinar KPA Local Engage - How to Take Your Social Local.

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Comment by Alexander Lau on December 18, 2013 at 12:11pm

Let's get a little more exact, sorry. You should be measuring global / national and local keyword conversions. Our on-site, off-site and backlinking content is always geo-targeted. No sense in trying to go after the entire country if it doesn't suit your demographic.

Contact me @ alex@worlddealer.net or @ automotive digital marketing if you're interested in converting locally.

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