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Facebook roughly has about 1 Billion Users. Here in the Local Palm Beach County Market, there are 207,940 Local Facebook Users from the age of 18 to 60 Male + Female with, "Include Cities Within Option" OFF.
- Within a 10 Mile Radius of West Palm Beach there are 310,300 Facebook Users
- Within a 25 Mile Radius of West Palm Beach there are 577,580 Facebook Users
- Within a 50 Mile Radius of West Palm Beach there are 815,480 Facebook Users
I've gone ahead and stripped some numbers out of Facebook Advertising to show you how many Local Facebook Residents live within in the Palm Beach County region.
I personally use Facebook Ads a lot because I can filter and target several elements. For restaurant clients we use the Birthday in 1 week option to offer a complimentary meal or glass of wine. I find it by drilling down to an exact zip code we are able to zero in on the exact neighborhood and resident we are trying to achieve as customers. This way we can combine a Direct Mailer as well as a Digital "Reminder" through Facebook Ads.
By blending a Mobile Search strategy through SEO Local Results we are able to drive telephone calls, information about directions and other elements that a prospective "customer" would be looking for on their Mobile Device. Go ahead and Google "West Palm Beach Condo's" - You will notice that you will find organic results, but right below you will see TWO CITY PLAZA - that is what a propert Mobile Search Strategy can accomplish by harnessing the power of certain key word elements and Google+ Local.
By using Facebook + Content Marketing + Local SEO, you will be able to drive more local customers. I can assure you that your competition is not thinking like this.
*I wrote this around August/Sept. The numbers may have changed*