Automotive Digital Marketing

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Unique Visits and Bounce Rate out perform expectations!

In June of 2012 we launch our New SEM/Re-targeting platform and our new Automotive Website platform. Look at these numbers for one of our clients. This is utilizing the same ad budget for each time period. The bounce rate still remains amazing and the unique visits are through the roof! How is this comparing to your site analytics and SEM platforms? Leads now from the dealers website are at a all time high making up their most dominant lead source. We all know that the website will close at a much higher rate than other lead source. Sometimes as high as 5 times higher than purchased leads, yet dealers are still spending crazy money on lead providers instead of driving to their website.


How does this compare to your performance. By the way this dealer spends $8000 on (PPC, Display and Re-targeting). 51 sales on an average from the investment and $156 per vehicle sold!

Views: 977

Tags: analytics, dealer, display, network, ppc, re-targeting, sem, seo, website.


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Comment by Ashley Lopez on August 13, 2012 at 11:05am

Awesome drop down in Bounce Rate! I'm with Greg on the Ave. Visit Duration...

Comment by Greg Johnson on August 13, 2012 at 10:11am

John, that's a great bounce rate improvement, why do you think the Ave Visit Duration went down so much?

Comment by Rick McLey on August 13, 2012 at 10:01am

Tim we define a "Lead" as a opportunity (Chat, Phone call or Email Lead) that is traceable to a web  source that did not have a previous interaction with a dealership with in the last 30 days. So in example if a customer visited the dealership on a Saturday and worked a deal, but did not come to terms and went to the website on Sunday and submitted a lead it does not count because that originated first from a showroom visit.

Comment by Rick McLey on August 13, 2012 at 9:56am

John that information can be found on my profile.

Comment by Tim Elliott on August 13, 2012 at 9:46am

What is a "Lead" ?


Phone call ? Email ? Chat ? ....what about the 50% of shoppers who dont do any of the previously mentioned? .......

Comment by Tim Elliott on August 13, 2012 at 9:44am

Great data !......any idea what this did to their sales for that month?

Comment by John Anderson on August 13, 2012 at 9:40am

Who are you making this claim? I see no reference to your company, website or anything else.

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