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Whether you're in Billings, Montana (a market with 107,420 TV households) or Boston, Massachusetts (the seventh largest media market in the country with more than 2.4 million TV households) placing local TV advertising remains a cost-effective method to promoting your company's services. Many companies who haven't dabbled in this medium assume television is too expensive, confusing, or not progressive enough. Heck, some don't even allocate funding to it as part of their overall marketing budget. But the reality is that it's valuable to understand and be well-versed in the advertising methodology of all mediums so you can make the best business decision for your marketing strategy.
American households have an average of 2.24 television sets, which run for more than 6 hours each day (source: CSU, Northridge). That's six hours of time devoted to the tube, not the Internet. In short, advertising on television may be more economical than you might think.
If you're ready to get your brand onto the airwaves of your local television market, you need to take heed of two major expenses: the cost to produce the commercial, and the cost to air the commercial. If you need a media services company that can handle both the creative and media planning elements to a local advertising campaign, you clearly don't need to look any farther than Blue Dog! Most media companies will evaluate any market by understanding your market in terms of commercial rates and demographics. From here we can craft a strategy of how to give your commercials maximum impact at a minimal cost.
A good media services company knows the rates and rankings of each local affiliate in the market(s) their client is interested in capturing market share. These rate forms outline the costs to place an ad on a television station at the time requested, providing all the juicy metrics that help gauge the value of placing an ad with that station. Ad costs fluctuate week-to-week and month-to-month, so pay close attention to these important measurements:
If it falls within your company's budget, local TV advertising is still fertile grounds to reach your targeted demographic and increase sales, or at least brand awareness in the market(s) you operate and do business in.