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Everyday you rely on cookies to collect data about your customers and prospects.
So, with the landscape of digital advertising poised for change, it’s important to understand the difference between investing ad dollars in third-party cookies versus first-party cookies.
This knowledge will not only enable you to get the best ROI from your digital campaigns, it will also set you up to be a front-runner in the world of advanced digital advertising.
The rest of the story: http://www.allantgroup.com/blog/understanding-the-difference-betwee...