Automotive Digital Marketing

Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers

Loading... Be Patient!

Understanding Reputation Management

Reputation matters regardless of the industry that you are in or what goods or services that your company provides. Perceived issues with your trustworthiness or the quality of your product most definitely can impact your bottom line. In short, little matters more than your reputation. The digital era hasn’t changed this fact. But how you deal with reputation issues most definitely has changed, thanks to the internet.

Important Facts You Need to Know About Your Reputation Online

There is no doubt that the internet is an incredible tool, however, there are some very substantial concerns. A lone individual can cause a good deal of havoc with anything from half-truths to outright lies to a skewed perspective. This can of course put a car dealership in a very bad position as one unhappy person out of hundreds can negatively impact your dealership and perhaps even do so in a profound way. Should this frighten you? Yes, it should and it should motivate you to take action. The action that you should take comes in the form of active reputation management.

What Does Reputation Management Look Like?

There are a couple of different ways you can handle reputation management online. The first, and inferior option, is to adopt a reactive posture. This approach means that you wait until there is an attack on you and then you react. Of course this approach is very flawed. Once you realize that there is a problem, well, damage has likely been done and that damage comes in the form of lost sales. Moreover, if you don’t properly address the issue, then the problematic statements made online regarding your company could impact sales for months or even years to come.

The Best Approach for Protecting Your Reputation and Image Online

A better approach is to adopt a proactive reputation management service. A service of this kind will monitor and keep an eye out for mentions of your dealership and jump into action to address false and problematic statements. You should never allow your dealership to be damaged by a tiny percentage of unhappy customers who may or not even be in the right. This is especially true if you have taken proactive steps to remedy a problem when it arises. Reputation management may not catch every single problematic issue or posting online. However, with the right reputation management tools in place, you will know of a problem and then you can take steps. Again, what is more important than your reputation? In short the answer is, “not much.”

David Farmer
intice, Inc.

Learn more about how intice will convert more customer visits to online dealership reviews.

Contact us now

Views: 65


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service