Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Why should you care?
Today as many businesses extend their reach into smartphone, tablet, and touchscreen applications, one challenge still remains: providing the user, regardless of the platform, a consistent and productive user experience.
Software has evolved to perform incredibly complex operations and over the past two decades, the user interface and user experience has also increased in complexity. It's only within the past four to five years that many companies have started to examine the UI/UX aspects of software, focusing on simplication, reorganization based on workflow, and re-tooling of their software's UI.
With the addition of smartphone and tablet applications and their UI/UX, as well as touchscreen computers, unification of the User Interface and User Experience becomes paramount to the application's and users’ success.
What does this really mean?
Simply put- A unified interface, along with an outstanding UI/UX, is one that provides a consistent, productive user experience across all platforms, regardless of device, platform, or access method.
Larger players like Microsoft (Windows 8) and Google (Android 4.2) have made this a platform priority.
With VinMobile 2 and VinDash, customers can see we recognize and embrace this philosophy as we roll out our new UI/ UX.
For the user, some of the benefits of a unified interface are obvious:
▪ Consistent user experience
▪ Experience becomes the same across all platforms
▪ Reduction of application learning curve
▪ Productivity is increased
▪ Convenience of a mobile application allows the user to travel
▪ No longer have to rely on desktop apps for heavy-lifting
For the application development company:
▪ Reduced codebase
▪ Utilize same processes, icons, workflows across all platforms
▪ Access, security, privacy controls: only one set of authentication and credential system needed
▪ Easy to support
▪ Support staff can be quickly trained
▪ Demos are quick and simple allowing sales to be more efficient
So, as you can see, a Unified Interface reduces the time, effort and - ultimately - the cost to produce, maintain, support, and learn the application.
In industries with high turnover and constant labor movement, this becomes even more crucial to keeping a business moving forward without missing a beat. Retail Automotive is no exception!
Reduce time, effort, and money spent training employees on complicated software! GoVin!
VinSolutions' suite of products provides a complete dealership solution - driven by rich features and functions. As we unify our interface in 2013, this will become a valuable feature on its own, adding to our ever-increasing competitive advantage.
I am really excited for our products in 2013 as we roll out new UI/UX and our unified interface - can your Automotive CRM company say the same?
Come see me at NADA and I will happily discuss Beyond the Unified Interface--and how VinSolutions is bringing the CI (Contextual Interface) to Automotive CRM.