Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Two of top three tech trends to watch include auto industry

Consumer Technology Association and Tech.co recently announced at the Innovate and Celebrate tech conference the top five technology trends to watch, and car dealers will be affected by two of them. Augmented Reality (and Virtual Reality – AR/VR), along with driverless cars, were number two and three behind digital assistants, like SIRI, CORTANA, and GOOGLE NOW. This list was released in the Sept. 26 issue of consumer industry’s TWICE magazine.

Virtual reality headsets have the potential to give shoppers a chance to tour vehicles and dealerships in cyberspace. Microsoft, Apple, and Google are investing heavily in these technologies, so there is a chance they could gain some traction in the showroom and automotive digital marketing landscape.

“We experience the world in 3D, but up until now, our use of computers was mostly limited to two dimensions, contained by a flat stationary screen,” said Ryan Pamplin, of Meta Co. “With AR technology, computing becomes three-dimensional, which is the way our brain perceives and learns.”

The article said that Autonomous Vehicle technology is in a similar position to the smartphone right before the iPhone was released, and could reduce vehicle deaths by as much as 90 percent from about 32,000 per year. With many manufacturers looking at 2020 as the target year of mass production, this is one technology that will involve car dealers on every level.

“AR will play a big part in the driverless car experience and once all vehicles are connected through data sharing, capabilities will grow exponentially as algorithms that process all that data become more specifically designed for safety and efficiency. Do you have a 12-year-old child? There’s a chance he or she may never learn to drive.” – TWICE Magazine

Views: 78

Tags: AR, TWICE Magazine, VR, augmented reality, driverless cars, virtual reality

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service