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Twitter to Hit $150 Million in Ad Revenues in 2011

With the Purchase of TweetDeck now Officially Announced, eMarketer Projects that Twitter will Generate $150 Million in Ad Revenues This Year

As Twitter has announced its purchase of TweetDeck, here’s eMarketer’s outlook on the microblogging service’s ad revenue.

Global advertising spending on Twitter reached an estimated $45 million in 2010, and is expected to hit $150 million this year, according to eMarketer’s first full forecast of ad spending on the service. By 2012, Twitter ad spending could reach $250 million, but this forecast is dependent on Twitter growing its user base substantially.


Written for eMarketer By: Stephanie Reese



Views: 61

Tags: $150, 2011, Ad, Hit, Million, Revenues, Twitter, in, to


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Comment by Ralph Paglia on May 30, 2011 at 8:32pm
Bob - The answer to your question is best summed up as "Because of the Spinmeisters!"
Comment by Bob Kepple on May 30, 2011 at 3:38pm
But what does it cost to run twitter?  Why do Facebook/Twitter get judged on sales, when 99% of companies get judged on profits?

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