Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Twitter has really blossomed as a powerful tool for digital marketing. With one of the largest and most active communities in all of social media, there is no denying that the service merits your attention. Any time you can reach such a massive group of people for short money, you know it’s in your best interest. And now, Twitter is stepping up their advertising game, becoming exponentially more valuable to your social media marketing efforts.

This week, the short-form media juggernaut announced an advertising tool that will enable companies to finely-hone their Tweet targeting to reach specific users. Companies can pay to advertise with Tweets that are shown to users based on their geographic location and whether they are accessing the service from a mobile device or a personal computer.

“Today we’re introducing targeted Tweets, an enhancement that enables brands to reach specific audiences on Twitter without first sending a Tweet to all followers,” said Twitter product manager Kevin Weil. ”What if your Tweet is only relevant for a subset of your followers? What if you want to make an offer just to New York Twitter users? Until today, it’s been impractical to send these kinds of highly tailored Tweets, since there was no way to reach people in New York without also reaching followers in Norway, Nebraska and Nigeria who can’t take advantage of your offer.”

Savvy users of Twitter have been able to perform different kinds of targeted advertising for some time now with various monitoring and posting services, but they have been fairly time consuming. Now that Twitter is launching this official targeting program, it will be interesting to see how companies are forced to adapt their social media strategies.

Original article about Twitter Marketing posted on Wikimoitive's Blog under the title New Targeted Ads On Twitter

Views: 39

Tags: digital, markeitng, marketing, media, social, twitter, wikimotive

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing ProCom

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service