What’s the voice of your digital brand? Think about how consumers view your business online. Then consider how these potential customers find your brand online through search engines and social media. One great method for getting your brand in front of relevant consumers is through Twitter.
The popular social media platform has recently launched their much anticipated advertising tools for every business in the United States. For the past two years the only method for a brand to advertise on Twitter was to purchase a promoted #hashtag for several thousand dollars per month, a promoted trend or the Super Bowl of social advertising, a national keyword on the homepage for a couple hundred thousand dollars.
Well, that has all changed with the official launch of small business advertising. This new feature will be allow businesses across the country to build campaigns which reach targeted audiences who may be interested in their products or services. There are two main opportunities with this new business model; promoted tweets and promoted accounts.
Promoted tweets allow a particular business handle to showcase their content to a much wider network of consumers. Promoted accounts are meant to help an account grow a larger audience with which to communicate.
So, where's the opportunity for your dealership?
If you’re just getting started on Twitter, the promoted accounts could help you generate a relevant audience. For instance if you’re trying to reach people who own a particular car make/model, a campaign can be dedicated for that group of consumers. Let’s say you want to promote an upcoming charity event at your dealership; a promoted tweet could help generate buzz about the event. Both of these new brand marketing tools are very affordable and billing can be established so that charges only occur when people actually click on the advertisement for your brand.
Will your dealership take a test drive? Let’s start a conversation.