Automotive Marketing Professional Community for Car Dealers and their Managers
The majority of consumers shopping for a new car lease are frustrated with the disconnect between advertised automotive deals and the cars they end up looking at inside the dealership. These findings were part of a joint online study between Swapalease.com and Wantalease.com from April 10 – April 24, 2014, presented to more than 1,000 drivers across North America. Complete results of the study may be found by clicking here.
Millions of cars have gone through the Swapalease.com lease transfer marketplace, and now Wantalease.com aims to make the process of shopping for a new lease friendlier. The purpose of the study was to uncover key trends in the current car shopping experience for consumers interested in a new lease.
The biggest frustrations when shopping for a new lease deal are the following:
The worst part of negotiating a new lease deal is comprised of the following:
“Our initial market research for Wantalease.com indicated a strong need to offer a fresh approach for consumers interested in shopping for a new lease,” said Scot Hall, Executive Vice President of Swapalease.com. “Sure, consumers love the low prices they see on TV, but many of them are in for a rude awakening when they arrive at the dealership and see the reality of the car that’s offered in the ad.”
For the full results of the study, please click here.
Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. More specifically Swapalease.com matches individuals who want to get out of their lease with people who are looking for short-term lease agreements. Prospective buyers can search the listings for the exact vehicle they want, and then register for a nominal fee, allowing them to use Swapalease.com’s safe online system to contact the prospective seller and close the deal.