Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
On Tuesday, March 12th Brian Pasch, a speaker at the upcoming Automotive Boot Camp, will be conducting a webinar entitled "Turning Dealers into VDP Factories".
The webinar is hosted in conjunction with the ADM Community founded by Ralph Paglia, who will also be speaking at Boot Camp this year.
The webinar runs from 1:00 PM – 2:30 PM Eastern Standard Time (EST). There is no cost to attend the webinar, so pass the word to your automotive industry associates.
The inspiration for Brian's webinar is based on recent research from Cobalt and Autotrader showing the relationship of car sales with VDP views.
Dealers have been asking why their 5,000+ visitors per month to their website don't call or submit leads at a higher percentage. Do you ever ask that question yourself?
Stealth shoppers are showing up on the dealership lot to purchase a car without submitting a lead or making a call. For the first time we can start to measure the impact of dealership marketing investments on local in-market shoppers. If dealers are just looking at Google Analytics, they will miss the insights and will be misled by the Digital Blind Spot.
Brian's webinar will give dealers new insights on how to measure the success of their marketing dollars to generate the RIGHT type of traffic that will sell more cars. Interested? I hope so, it is what most dealers have been asking for! Brian will also be diving into this subject in greater detail at the 2013 Automotive Boot Camp, where individual dealers can get specific hands-on advice using their own data!
Space is limited so don't get locked out. We have about 25 spots left which will max out the dealer attendees to 200 stores. The webinar is free but please don't register unless you are sure someone from the dealership will be attending. We hope to see you tomorrow on the webinar and if you can't attend, make sure you get your team registered for the live sessions at Boot Camp.
Here is how you can reserve your seat: https://www1.gotomeeting.com/register/809479481