Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Sending out a monthly email newsletter is not only a cost-effective method for nurturing leads, but also keeps your dealership top-of-mind, builds trust and loyalty, and encourages the right buyers to engage with your sales team at the right time. According to the Marketing Sherpa 2012 Lead Generation Benchmark Report, “On average, organizations that nurture their leads experience a 45% lift in lead generation ROI over those organization that do not.”
So, how do you ensure your email newsletters are effective?
TIP #1: Offer exclusive opportunities...
TIP #2: Remember, it’s not about you...