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TrueCar Consumer Incentive to Report Dealer Sales

TrueCar Runs Sweepstakes to Encourage Consumers to Report Their Dealer as Having Sold Them a Car!

In an effort that seems to be driven by their desire to record dealer sales that may have been missed via DMS data extraction, TrueCar has developed an innovative sweepstakes approach to incent customers who submitted a lead to report what, when and where they purchased a vehicle... In my opinion, this is simply brilliant. The data provided by this sweepstakes will include sales made by dealers NOT PARTICIPATING IN THE TRUECAR VEHICLES SALES PROGRAM!

Black Friday and Beyond Sweepstakes

Official Rules

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

  1. Eligibility: Black Friday and Beyond Sweepstakes (“Sweepstakes”) is open only to legal residents of the 50 United States and the District of Columbia, who are at least 18 years old and are physically located and reside in the United States or District of Columbia at the time of entry. Employees, directors, and officers of TrueCar, Inc. ("TrueCar"), TrueCar certified dealers ("TrueCar Dealer(s)"), ePrize, LLC, and their parent and affiliate companies, advertising/promotion agencies, as well as the immediate family (spouse, parents, siblings and children, and their respective spouses) and household members of each such employee, director, and officer are not eligible. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void in Puerto Rico and where prohibited by law. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.
  2. Sponsor: TrueCar, Inc., 225 Santa Monica Blvd, 12th Floor, Santa Monica, CA, 90401. Administrator: ePrize, LLC, One ePrize Drive, Pleasant Ridge, MI 48069.
  3. Timing: The Sweepstakes begins on November 14, 2011 at 12:00 a.m. Pacific Time ("PT") and ends on January 2, 2012 at 11:59 p.m. Pacific Time ("Promotion Period"). The Sweepstakes consists of six (6) entry periods (each, an "Entry Period") and a grand prize entry period ("Grand Prize Entry Period") as outlined in the chart below.
    Entry Period Starts (at 12:00 a.m. PT) Ends (at 11:59 p.m. PT) Mail-in Postmark Date Mail-in Receipt Date Approximate Drawing Date
    Grand Prize 11/14/11 11/28/11 11/29/11 12/06/11 12/12/11
    1 11/14/11 11/28/11 11/29/11 12/06/11 12/12/11
    2 11/29/11 12/05/11 12/06/11 12/13/11 12/19/11
    3 12/06/11 12/12/11 12/13/11 12/20/11 12/27/11
    4 12/13/11 12/19/11 12/20/11 12/27/11 01/03/12
    5 12/20/11 12/26/11 12/27/11 01/04/12 01/09/12
    6 12/27/11 01/02/12 01/03/12 01/10/12 01/16/12

    Entries submitted prior to the first Entry Period or received after the last Entry Period will be disqualified.

    Sponsor’s computer is the official time-keeping device for the Sweepstakes.

  4. How to Enter: There are two (2) ways to enter the Sweepstakes.
    1. Online: You will need to register with TrueCar to enter the Sweepstakes by visiting http://www.truecar.com and providing your first and last name, phone number, email address, and home address (P.O. Boxes are not permitted). After you have registered with TrueCar, locate your TrueCar Dealer and create a price protection certificate. During the Promotion Period, use your price protection certificate to purchase a car through a TrueCar Dealer and report your purchase including your VIN number, dealership, and date of purchase. Once you report your purchase, you automatically will receive one (1) entry into the applicable Entry Period's drawing and, if reported during the Grand Prize Entry Period, one (1) entry into the Grand Prize drawing.
    2. Mail-in Free Method: To enter without making a purchase, hand print or type your name, address, day and evening phone numbers, email address (if any), and date of birth on a 3" x 5" piece of paper and mail it in an envelope with proper postage to “TrueCar Holiday Sweepstakes,” c/o Department 579946, P.O. Box 5046, Kalamazoo, MI 49003-5046. You will receive one (1) entry into the applicable Entry Period's drawing and, if postmarked and received in accordance with the Grand Prize Entry Period requirements set forth in the chart in Section 3 above, one (1) entry into the Grand Prize drawing. Limit: One (1) entry per envelope. All mail-in entries must be handwritten or typed and must be postmarked and received by the dates listed in the chart in Paragraph 3.

    All entries become the exclusive property of Sponsor and none will be acknowledged or returned. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected, damaged, stolen, or postage-due entries, which will be disqualified.

    Limit: Regardless of method of entry or combination of methods, you may only enter two (2) times during the Promotion Period. Multiple entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant's entries and that entrant may be disqualified. Use of any automated system, including scripts, macros, and bots, to participate is prohibited and will result in disqualification. In the event of a dispute as to any registration, the authorized account holder of the email address used to register will be deemed to be the entrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Each potential winner may be required to show proof of being an authorized account holder.

  5. Drawings: Administrator is an independent judging organization whose decisions as to the administration and operation of the Sweepstakes and the selection of the potential winners are final and binding in all matters related to the Sweepstakes. Administrator will randomly select the six (6) potential Entry Period winners - one (1) potential First Prize winner per Entry Period - from all eligible entries on or around the dates outlined in the chart in Section 3 above, from all eligible entries received during each applicable Entry Period. Non-winning entries from each applicable Entry Period drawing will carry over into the subsequent Entry Period drawings. Administrator will randomly select the potential Grand Prize winner from all eligible entries received during the Grand Prize Entry Period, on or around December 12, 2011. The potential winners will be notified by email, mail or phone. Except where prohibited, the potential Grand and First Prize winners (or parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return a Declaration of Compliance, Liability and Publicity Release which must be properly executed and received by Administrator, within seven (7) days of the date notice or attempted notice is sent, in order to claim his/her prize. If a potential winner of any prize cannot be contacted, or fails to sign and return the Declaration of Compliance, Liability and Publicity Release within the required time period or if prize or prize notification is returned as undeliverable, the potential winner is disqualified and forfeits his/her prize. Receiving a prize is contingent upon compliance with these Official Rules. In the event that a potential winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. Only three (3) alternate drawings will be held, after which the prize will remain un-awarded. Prizes will be delivered approximately 8-10 weeks after the conclusion of the Sweepstakes.
  6. ONE (1) GRAND PRIZE (for the Grand Prize Entry Period): $25,000 (awarded as a check). SIX (6) FIRST PRIZES (one (1) per Entry Period): $5,000 (awarded as a check). Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use. Odds of winning a prize depend on the number of eligible entries received during the applicable Entry Period. Sponsor is not responsible for lost, unclaimed or stolen checks. If winner is 18 years of age or older but deemed a minor in his/her state or place of residence, prize will be awarded in the name of a parent or legal guardian. Limit: One (1) of each prize per person. Total Actual Value of all prizes: $55,000.
  7. Release: By receipt of any prize, winners agree to release and hold harmless Sponsor, TrueCar Dealers, Administrator, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees, representatives, shareholders, and agents (collectively, “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.
  8. Publicity: Except where prohibited, participation in the Sweepstakes constitutes each winner’s consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions, hometown and state, and biographical materials for advertising, publicity, and promotional purposes, and for sharing this information with the press for viewing, in any media, worldwide, without further payment, permission, notification, or consideration.
  9. General Conditions: By entering, entrants agree to be bound by these Official Rules including all eligibility requirements, and waive any right to claim ambiguity in these Official Rules. Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures, virus, human intervention, or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
  10. Limitations of Liability: Entrants hereby agree to release, indemnify, and hold harmless the Released Parties for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes, or inaccurate transcription of entry information; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or human error which may occur in the administration of the Sweepstakes or the transmission or processing of entries; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use or misuse of any prize. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Sweepstakes, if it is possible. If the Sweepstakes, or any part of it, is discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.
  11. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.
  12. Entrant's Personal Information: Information collected from entrants is subject to ePrize, LLC’s Privacy Policy http://www.eprize.com/privacy-policy and Sponsor’s Privacy Policy http://www.truecar.com/popups/privacy.html.
  13. Winner List: For a winner list, visit http://bit.ly/u7Cz4l. The winner list will be posted after winner confirmation is complete.

© 2011 ePrize, LLC. All rights reserved.

Views: 685

Tags: Car!, Consumers, Dealer, Encourage, Having, Report, Runs, Sold, Sweepstakes, Their, More…Them, TrueCar, a, as, to

Comment

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Comment by Keith Shetterly on December 27, 2011 at 8:20am

@ Ralph: I really mailed mine in (for the no purchase necessary path).  I don't expect to win.  I wonder if I'll become a TrueCar lead?  :)

Comment by Ralph Paglia on December 27, 2011 at 8:17am

Barbara - Your post makes it pretty obvious that the TrueCar sweepstakes is about BOTH generating leads and getting the sales reporting data that TrueCar seeks in driving their lead scoring and distribution predictive modeling scheme.  Thank you for the report on your attempt to enter the contest!

Comment by Barbara Armour on December 27, 2011 at 8:14am

So just for grins.. and because I have worked with E-Prize in my Sears and EarthLink days- I went to the sweeps page noted here.  But I could not find any TrueCar certified dealers for the Mercedes GLK model I wanted within 175 miles of Canton, GA ( just 25 miles  north of Atlanta, Ga).  The rules specify it needs to be a TrueCar dealer- so frankly lots of limitations here which in my view is a turn off to consumers.   Just my 2 cents :-)   

RULES CLIPPED FROM PAGE...

Online: You will need to register with TrueCar to enter the Sweepstakes by visiting http://www.truecar.com and providing your first and last name, phone number, email address, and home address (P.O. Boxes are not permitted). After you have registered with TrueCar, locate your TrueCar Dealer and create a price protection certificate. During the Promotion Period, use your price protection certificate to purchase a car through a TrueCar Dealer and report your purchase including your VIN number, dealership, and date of purchase. Once you report your purchase, you automatically will receive one (1) entry into the applicable Entry Period's drawing and, if reported during the Grand Prize Entry Period, one (1) entry into the Grand Prize drawing.

Comment by Ralph Paglia on December 23, 2011 at 10:04am
Brian - I really like the drafting analogy... We do need to leverage the attention they are generating from from consumers and leverage it just like we leveraged CFC and other high profile situations.
Comment by Keith Shetterly on December 23, 2011 at 9:23am

NO PURCHASE NECESSARY.  I mailed mine in!  :)

Comment by Brian Benstock on December 23, 2011 at 9:05am

We need to draft off of them- Good share Ralph.

Comment by Aaron Fisher on December 23, 2011 at 6:05am

Apparently customers aren't respecting the "transparency of the TrueCar" transaction process.  I can't imagine that a customer would put phony data in an internet inquiry...can you?  If Painter wants to get in the car business, then buy a damn store and get in the car business.  If he had any kind of experience in our industry, he could have seen this problem and the others he is experiencing from a mile away. 

Comment by Doug Davis on December 22, 2011 at 8:06pm

It needs the disclaimer: not available in Florida, Colorado or Kansas  ....more to come.

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