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TrueCar® AutoCon 2012 Scholarship Awarded to Ashley Lopez of Access Ford in Corpus Christi, TX

AutoCon 2012 Scholarship Sponsored by TrueCar® Awarded to Ashley Lopez of Access Ford Ltd.

Automotive Media Partners LLC and First Class Educators are pleased to announce the fourth recipient of the TrueCar® Scholarship program. The program grants a full scholarship for automotive professionals to attend AutoCon 2012, September 5-8that the Aria Hotel & Casino in Las Vegas.

Ashley Lopez, Internet Marketing Coordinator for Access Ford Ltd., is the fourth recipient out of twelve to receive the scholarship that will send her to AutoCon 2012. Matt Tucker, E-Commerce Director of Bommarito Automotive Group, Katia King, BDC Director for Pat O’Brien Chevrolet, and Sean Rancier, Internet & IT Director for Bill Rapp Superstore, are also scholarship recipients. Eight more scholarships are yet to be awarded.

Here is a portion of Ashley’s scholarship application:

“I absolutely loved my experience at the Automotive Boot Camp hosted by First Class Educators...I came back to work with so much more knowledge and was wonderful to be among my peers and to know that I wasn't alone---that all over the US there are people in the automotive industry dealing with the same issues and questions I had. I, also, am yearning for more! I know our dealership has the potential and we have the support of our Dealer Principal to take Access Ford to the next be on top of our marketing strategies and show our customers that Access Ford makes the car buying experience an easy one. I've been following the updates of AutoCon and I am really excited for the different workshops and hands on experience. I would love to sit in on the Diversity Marketing workshop, Consolidating Strategies, and What Influences Customer Loyalty to just name a few as well as listen in on what the keynote speakers have to say. I feel like I can't get enough of Brian Pasch's webinars and workshops, he tells us exactly how the industry works, keeps us updated of what is going on in the business world and doesn't miss a step---I came away with so many notes from his sessions and have been actively practicing his tips, I am sure there will be even more information coming my way if I attend AutoCon2012.”

TrueCar® is happy to give Ashley the opportunity to attend AutoCon 2012.

AutoCon Will Welcome 12 TrueCar® Sponsorship Recipients

AutoCon 2012 is the newest industry conference designed to connect car dealers with the latest technology, processes, and strategies to increase sales and profits. The TrueCar® Scholarship Program will grant a total of 12 scholarship to facilitate cutting edge education for automotive professionals.

The conference is an extension of the widely popular Automotive Digital Marketing Community (ADM) created by Ralph Paglia and the industry’s largest automotive social networking site,, created by Chris Saraceno and Mike Myers. For the first time, these communities, which boast thousands of members, will move their online conversations, education and discussions to an educational conference format.

AutoCon 2012 offers automotive professionals a choice of over 70 educational workshops that cover important areas of dealership business operations: people, process, measurement, social media, website technology, reputation management, CRM, local marketing, and mobile applications.

In addition to the expansive workshop curriculum, AutoCon 2012 has attracted the top industry motivational speakers and trainers to energize attendees. James Ziegler, President of Ziegler Companies, will open AutoCon 2012 with a powerful keynote address followed by the 2012 Automotive Website Awards (AWA) ceremony.

AutoCon 2012 attracts top dealers and automotive professionals who desire to keep pace with the changes in the automotive industry. Registration and conference information can be found on the official website:

About TrueCar, Inc.

TrueCar, Inc. is an online automotive information and communications platform focused on creating a better car buying experience for dealers and consumers. Consumers want a hassle-free car buying experience and dealers want high-quality sales velocity. TrueCar helps achieve these goals by providing unbiased market information on new car transactions and by supplying an online communications platform through which dealers and consumers can communicate with each other.

TrueCar's market-based information provides both consumers and dealers with an accurate and comprehensive understanding of what others actually paid recently for similar vehicles, both locally and nationally. TrueCar's communications platform then allows informed, ready-to-buy consumers to communicate directly with participating dealers. Some of the nation's largest and most well respected membership and service organizations rely on websites powered by TrueCar to help educate their members and customers who are in the automotive market.

TrueCar is headquartered in Santa Monica, CA, and has offices in San Francisco, CA, and Austin, TX. After experiencing dramatic growth since 2006, TrueCar is developing a suite of products and services centered on radical clarity through the comprehensive analysis of market data and information. TrueCar's participating dealer partners have sold over 500,000 new vehicles to TrueCar users nationwide.

You can follow TrueCar on Twitter (@TrueCar) and become a fan of TrueCar on Facebook and Google+.

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Tags: 2012, Access, Ashley, AutoCon, Awarded, Christi, Corpus, Ford, Lopez, Scholarship, More…TX, TrueCar®, in, of, to


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Comment by Ashley Lopez on August 6, 2012 at 10:17am

Thank you Kim! 

Comment by Kim Essenmacher on August 4, 2012 at 4:45pm


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