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Jason Stein, Editor for Automotive News, broke the story today that TrueCar has ended their exclusive relationship with Yahoo to drive traffic and leads to the TrueCar platform. The breakup was due to the lack of traffic and leads that Yahoo Autos was producing.
According the the article by Stein:
"Under the revised deal, TrueCar's payments to Yahoo will be triggered when TrueCar receives a minimum number of leads and a minimum number of high-quality leads from Yahoo Autos, according to a TrueCar source. Terms of those minimums were not disclosed."
This does not surprise me especially when Cars.com walked away from Yahoo Autos. It would seem that the price that Yahoo thinks exposure on Yahoo Autos is worth is highly overpriced. It seemed expensive to me that anyone would pay $50 million over three years for the Yahoo deal.
So I give TrueCar credit for going back to Yahoo and renegotiating their deal.
On another note, TrueCar.com has been working hard with dealers and regulators to get their business model in full compliance with state laws. Get ready for TrueCar 2.0.
Brian Pasch, CEO
PCG Digital Marketing